• How Smashbox is using eye-tracking technology to increase sales
        "Eye-tracking technology is finally making its way to the beauty space, thanks to a new partnership between Smashbox and the industry’s favorite augmented reality provider, ModiFace." Read More      ... read more
      Source: Fashion Tech DailyPublished on 2017-07-20
    • Estée Lauder is Combining Chatbots With Augmented Reality
        "Estée Lauder partnered with experience augmented reality group ModiFace to create a chat bot that customers can interact with to sample lipstick. The chatbot operates on Facebook Messenger through a mobile device by using a live video feed." Read More      ... read more
      Source: Fashion Tech DailyPublished on 2017-07-18
    • Stitch Fix is letting algorithms help design new clothes
        "Traditional clothing designers might start the creative process with mood boards and sketches, but Hybrid Designs starts with AI.The in-house brand of subscription fashion startup Stitch Fix, Hybrid Designs employs a data science team that works with the company’s order data to predict which… ... read more
      Source: Fashion Tech DailyPublished on 2017-07-17
    • Social media is pushing luxury brands into being lifestyle brands
        "At Gucci’s resort show in London last year, guests arrived at their seats to find a custom-made embroidered pillow awaiting them. While Instagram was abuzz with the latest designs from the runway show, photos of the cushions were ubiquitous, as were rumors that the… ... read more
      Source: Fashion Tech DailyPublished on 2017-07-14

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