• Value Versus Volume: The Branded Journey
        Gen Z consumers are more interested in brand authenticity than their predecessors, meaning that brands are increasingly prioritising their core values – rather than the expansion of product volume – to drive global growth and profit from the inside out. Here, we consider the ways… ... read more
      Source: Latest Weekly StoriesPublished on 2017-04-24
    • The New Fashion is Health and Wellness
        Overworked, stressed out and struggling to juggle your work life balance- the norm of modern life. The rapid growth of the health and wellness market has tapped into all the symptoms of struggling millennials to become a booming market for boutique workouts, and feel good… ... read more
      Source: Latest Weekly StoriesPublished on 2017-04-21
    • Achieving Cult Beauty: Indie Brands Rule
        The democratisation of the beauty business has ushered in a new wave of niche brands that are beginning to dominate the market. Cult beauty is booming, and we haven’t yet reached its peak. Here, we take a look at some of the savvy beauty brands… ... read more
      Source: Latest Weekly StoriesPublished on 2017-04-04
    • Retail & IoT: Product Meets Service
        The evolution of IoT technology, where devices and digitised products can communicate with one another, is creating a rich new world of brand engagement opportunities. Smart products are linking to reviews, content, rewards and provenance traceability – extending brand reach far beyond purchase.  ... read more
      Source: Latest Weekly StoriesPublished on 2017-03-30

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