LATEST WEEKLY STORIES
    • Social Media Taps Visual Search & AR Commerce
      Western social media channels are learning from their Chinese counterparts, morphing into ecosystems combining search, payments, shopping and social activity. Snapchat and Facebook have both released in-app shopping features to target youth on the go, using engaging content as conversion tools. … ... read more
      Source: Latest Weekly StoriesPublished on 2018-08-20
    • It’s time convenience stores got a healthy upgrade
      Aimed at travellers on a road trip or locals just wanting a quick fix, convenience stores have traditionally been full of cheap and easy junk food. But this no longer appeals to the millennial and Generation Z consumer. Inundated with talk of… ... read more
      Source: Latest Weekly StoriesPublished on 2018-08-08
    • Casper’s Nap Spa Wins with Soft-Sell Approach
      Customers go there to sleep, not to buy mattresses. Casper, a US mattress brand, has opened a nap spa concept titled The Dreamery, using soft-sell retail tactics to position the brand as a wellness ally for consumers. ... read more
      Source: Latest Weekly StoriesPublished on 2018-08-03
    • Why brands should be exploring the plus size opportunity
      As the issue regarding the lack of plus size brands continues to be pushed to the forefront, the excuses from designers who refuse to adopt a new size spectrum sound less and less credible. ... read more
      Source: Latest Weekly StoriesPublished on 2018-07-26
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