• Sonic Branding: Wang, Chloé & Farfetch x Apple Music
      Building on the need for brands to assert themselves across multiple media touchpoints, several fashion names – including American label Alexander Wang, French house Chloé and UK e-tailer Farfetch – have collaborated with Apple's recently redesigned music streaming service Apple Music. ... read more
      Source: Latest Weekly StoriesPublished on 2016-07-21
    • Shiseido’s Digital Kiss Mobile Promo Targets Gen Z
      Shiseido has launched an interactive, kiss-sharing mobile campaign to promote its new lipstick collection to digital natives Gen Z – a group that now constitutes 40% of global consumers (Pew, 2015). ... read more
      Source: Latest Weekly StoriesPublished on 2016-07-15
    • What Can Brands Do To Increase Mobile Conversion Rates?
      Last year, Google announced that it was seeing more searches carried out on mobile than on any other form of device. Yet, despite the fact that mobile browsing now accounts for more than half of all internet usage, the rate of ecommerce transactions through mobile devices… ... read more
      Source: Latest Weekly StoriesPublished on 2016-07-12
    • Max Factor x Blippar: Contextual AR Beauty E-Tail
      Playing a strong omni-channel card, US cosmetics brand Max Factor has partnered with British augmented reality specialists Blippar on an app that surfaces interactive, product-specific digital content for nearly all of its entire portfolio of 500 products. ... read more
      Source: Latest Weekly StoriesPublished on 2016-07-07

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