A Look at the Strategy behind New York Fashion Week Gifting

“It feels almost quaint to think back to when Fashion Week revolved exclusively around the designer collections on the runways. But thanks to the steady rise of the street style phenomenon, the clothes we see on the catwalks have nearly become overshadowed by the outfits, editors, bloggers, celebrities and “peacocking” fashion fans wear en route to the shows.”

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Decoded Fashion - Fashion Tech Daily - NYFW Gifting