A New App Wants to Disrupt the Modeling World: Should Agencies Be Worried?

“The modeling industry has evolved significantly over the past few decades—the days of Polaroids kept in a file have been replaced by the dominance of Instagram—but one thing that has remained relatively unchanged is the agency template. Since the twenties, models have signed with agencies who discover them in airports (à la Kate Moss), at Russian fruit stands (Natalia Vodianova), and in fast-food restaurants (Gisele Bündchen), going on to not only manage their careers and book them for jobs, but also investing significant amounts of time and money in “developing” them.”

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