Our Mission

Decoded Fashion is the top global event series connecting decision-makers in Fashion, Beauty and Retail with emerging and established technology companies.

Our mission is to expose the fashion community to new ideas, demystify technology and foster creative partnerships between tech startups, designers, retailers and media professionals in highly interactive summit formats.

Events include top-level speaker session, live demonstrations, hackathons, mentorship sessions and fashion startup competitions in New York, London, Tokyo and Milan and a global networking series – DF Meetups – in 12 countries, including Australia, Brazil, Canada, France, Germany, Ireland and Singapore.

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Fashion Pitch: A competition for new Fashion & Retail startups with a B2B angle.

Hackathon: A 24-hour competition to create relevant apps for Fashion & Retail alongside top industry mentors.

Meetup: A global networking series with panel discussions and new technology demos.

Mentorship Hub: An area at DF Summits where tech founders are offered short mentorship sessions by top industry experts.

Startup Demo: A 5-10 minute demonstration of a new technology or business concept.







APR – Decoded Fashion founded & first New York Summit launched.

FEB - The World’s first fashion Hackathon & pioneer tech at Mercedes-Benz Fashion Week.

MAR - Launch of the Decoded Fashion SXSW pop-up event.

MAR - Decoded Fashion returns to SXSW with a five day pop-up event.

MAR - Decoded Fashion House launches at SXSW Austin, Texas.

NOV – Launch of the Decoded Fashion London Summit.

OCT - Launch of the Milan Summit with e-PITTI.com

MAY - Launch of first London Fashion Hackathon with the British Fashion Council.

MAY - The Fashion Futures Awards launches with the BFC and the London Summit returns for it’s third year.

NOV – The DF Meetup series launches globally.

SEPT – The first consumer-facing Hackathon takes place in London’s Westfield shopping centre.

JUL - Launch of Tokyo Summit in partnership with Condé Nast Japan.

OCT – Milan Summit returns to Italy for it’s second edition.

OCT – NY Summit returns for its fourth year & launches US edition of the Fashion Futures Awards in partnership with W.

NOV - NY Summit returns for its third year, launching the Wearables Competition.

NOV – Milan Summit returns to Italy for its third edition.




DKNY & Calvin Klein launch their Tumblr pages at DF Summit.

Analytics startup Trendalytics onboarding Burberry as a founding client.

Social content platform Stackla now working with Jimmy Choo.

Display technology startup Perch securing Kate Spade as its first fashion paying client.

Gap discovering footwear fit startup Shoefitr.

Coach in pilot with Tulip Retail and working with Pixlee for their app.

Hackathon finalist 42 joins Y Combinator, America’s top accelerator program.

Hackathon winner Jag Gill is accepted at Techstars Boston.

Fashion Pitch winner Snap Fashion becomes runner-up of Europe’s Top Startup Award.



“Simply get involved with Decoded Fashion. I don’t think you’ll find another organisation that brings together the industry, the entrepreneurs and the right mindset.”

William Kim, CEO, AllSaints

“The Decoded Fashion Summit is the epicenter of fashion and technology. These two industries are defining culture, so to bring them together can be very powerful. Some of the most successful things we have done at Tinder have been with the fashion industry and this event is a way for us to have the conversations necessary to drive those deals forward and work with brands we otherwise might never have been able to meet.”

Phil Schwarz, CMO, Tinder

“Being part of such a big company, this event is important to us for pushing technology forward and for us to see ideas that are outside of our comfort zone. This is the one thing that really excited us.”

Maxwell Osborne, Creative Director, DKNY

“Being part of Decoded Fashion is a really great opportunity to work with thinkers across the industries. With a unique cross-industry perspective, it’s one of the first events of it’s kind and a great way to exchange some amazing ideas.”

Grant Barth, Chief Merchandizing Officer, Levis Strauss & Co

“The roster of people that are brought together; the talent, business people, creatives, all minds coming together to discuss real issues is what makes the event so special.”

Daniel Habashi, Directory of Brand Development, Instagram 

“I have been to several conferences before that are either focused on tech or focused on fashion and the Decoded Fashion Summit has been so successful in being able to talk about both and bring together great brands and speakers.”

Philip Nguyen, Director of e-Commerce, Opening Ceremony

“I come from a fairly established brand and the Decoded Fashion Summit is a great opportunity for me to meet lots of exciting startups and it’s the mixture of fashion and tech attendees that make the event so unique.”

Karem Atasoy, Head of Digital, Harvey Nichols

“You get a wide range of conversations at the Summit; from practitioners within fashion and tech, interesting startup companies, engaging students, as well as people who are in the VC space.”

Mathew Woolsey, Executive Vice President, Digital, Barney’s New York

“We have already participated in previous Decoded Fashion Summits and we thought it was stimulating and interesting and the right place for us to show what is happening in the sourcing and production side of fashion. It’s a great learning experience for us and an opportunity to be challenged by the game changers who attend.”

Daniel Winteler, CEO, Miroglio Group

“We want to be amongst the top fashion brands in the world, so we had to be at the Decoded Fashion Summit. Getting the feedback from companies here is fundamental for Olapic to help solve the challenges brands are experiencing. It provides the opportunity to have very close communication with potential customers and is very valuable for us in making future decisions.”

Pau Sabria, Co-Founder & CEO, Olapic

“I love the curation of the companies that are here. The event keeps a very nice aesthetic and caliber of brands. It’s a wide range of people that we get to meet, everyone from the CMO and the digital and marketing side to the entrepreneurs and those promoting wearables, many of which have implied we should explore partnerships with our product.”

Shaz Sedighzadeh, CEO, Looklist

“Decoded Fashion is the only place where we would possible launch a new product because it is the only conference which tackles both fashion and technology and brings these worlds together. The landscape of fashion has completely changed over the past 2 years and I think Decoded Fashion are largely responsible for that.”

Deborah Park, VP of Business Development, CLO Virtual Fashion

“The Summit is edgy, fast-paced, the diversity of the topics is excellent, the quality of the insight is second-to-none and frankly, it’s the place to discover and be discovered.”

John Cadillier, Co-Founder, Hikitag