So Gurung’s collection certainly seems to qualify as a whopping success for Target from a sales perspective, has it brought back Missoni-level excitement to the high-low collaboration formula? Racked debates.
Adidas Creates 360 Degree, Interactive, Live Stream for NYFW
PSFK covers Adidas’ online live show, which positioned four various views of the runway and backstage on one screen, offered viewers an in-depth, insider view of the show.
Flattening the Old World
Just as titans of finance, fashion and media have out-of-office clubhouses here, so has New York’s tech scene created its own distinctive social spots, as the Wall Street Journal reports.
Last night, Zac Posen showed his Fall 2013 collection at the Plaza—we only wish it was digital too!
He took some new direction than his past seasons, which are traditionally full of evening gowns. Style.com noted that “Posen focused less on evening gowns with his famous anatomical seaming than he usually does on the runway, favoring evening separates and a surprising number of pants, but the clothes were nonetheless loaded up with detail: soutache embroidery, origami draping and folds.”
We like the change, though, and hope thats a sign of new things to come for his brand, including dipping into more tech. He’ll be launching a more affordable line, Zac Zac Posen, and we want to see it sell online. What do you think? Hear more when he talks with WIRED’s Editor-in-Chief Scott Dadich—register now. And check out all the looks, including Coco Rocha’s closing number, on Style.com here.
Vine, a mobile video-sharing service, is looking to revolutionize news distribution and consumption. Business Insider has more.
See The Top Editor Picks From Saturday’s Shows
Get excited! The Cut covers Alexander Wang, fur and leather at Altuzarra, and some very glitzy sheer dresses at Christian Siriano.
Three Great Instagram Tips from Model Coco Rocha
Coco Rocha shares her Instagram tips with PC Magazine for those who feel more comfortable behind the camera than in front of it.
Miss the pitches by our five finalists teams or just want to relive the magic? Check out the video of pitches by 42, Avant-Garde, Coveted, Fashion Dashboard, and SWATCHit!
Rachel Roy on the Only “Celebrity” She Cares About Dressing
Rachel Roy’s opting for a digital show instead of a runway show. Racked has more, including the only celebrity she wants to wear her namesake label.
Kimberly Ovitz RTW Fall 2013
Kimberly Ovitz’s A/W 13 collection showcases cocoon layering, some abstract prints and a slight futuristic bent with silver, space-age pieces, 3-D printed by Shapeways. WWD posted a slideshow of the looks.
Second Screen App Provides Real-Time Subtitles For Brazilian TV
A new service provides subtitles for Brazilian TV shows in any language by combining closed captioning technology and Google Translate. PSFK features the startup.
On Feb. 2-3, Decoded Fashion held the world’s first Fashion Hackathon, a 24-hour event where 550 registered participants and 78 teams competed to build a technology that helps American fashion designers.
About 300 developers, designers and entrepreneurs—40 percent women—worked on a variety of projects, from B2B software for production and merchandising to analytics for social media and e-commerce. Many projects were inspired by the Fashion Brief, a conversation with designer Rachel Roy, DKNY’s Aliza Licht, Rebecca Minkoff’s Uri Minkoff, Michael Kors’ Farryn Weiner, and the CFDA’s Kelly McCauley and Sideways’ Nathaniel Catanio, on what areas of the fashion industry could utilize technology to increase efficiency and drive business.
Five finalist teams were chosen to compete for the top prize—$10,000 and the chance to have its app launched by the CFDA. They will pitch live on the runway at Mercedes-Benz Fashion Week during the Decoded Fashion Forum, to a panel of fashion judges including the CFDA’s Steven Kolb, Style.com’s Dirk Standen, Zac Posen, Rebecca Minkoff’s Uri Minkoff, and Gilt Groupe’s Susan Lyne.
42 personalizes the brick-and-mortar experience by using the best intelligence of online commerce. Founders: Cathy Han, Sarah Hum, Lucas Lemanowicz, Nicolas Porter
Avant-Garde remakes targeting marketing by matching customers with products by visually analyzing products and social media streams to understand exactly what customers want right now. Founders: Vladimir Dedov, Ajay Mantha, Carrie Mantha
Coveted is a 1-click platform for brands to sell their products through shareable tumblr images. Founders: Ian Culley, Michael Dizon, Jason Fertel
Fashion Dashboard optimizes commerce through competitive social media and merchandising analysis. Founder: Stephan Alber
SWATCHit is a peer-to-peer platform connecting global designers with emerging market artisans and overseas producers. Founders: Ramzi Abdoch, Jagjeet Gill, Jackson Lin, Henrika Makilya, Paul Yun
Twitter on Route to Maturity — Maybe IPO
“We believe Twitter is valuable to everybody on the planet.” Wall Street Journal talks to Twitter’s CEO Dick Costolo.
Pinterest’s Retail Problem
AdWeek reports that 48 percent of top retailers’ most popular products on Pinterest link back to expired pages, and discusses the common problem for retailers.
A New Job For Marc Jacobs…In the Soda Bizz?
Marc Jacobs is creating new packaging for Diet Coke’s 30th anniversary in Europe. Refinery29.com has all the details on the “whimsical, feminine packaging.”
166 Designers on Instagram, For Your NYFW Pleasure
Racked put together a giant list of all the CFDA designers currently active on Instagram, 166 in total.
Zac Posen’s Project Contemporary
The designer is launching Zac Zac Posen, a new line that’s meant to compete with the likes of M Missoni, Red Valentino and Tory Burch, says WWD.
British Fashion Gets a Web Dynamo
This month Natalie Massenet, the founder of Net-a-Porter and Internet guru to the fashion world, will take her place as Chairman of the British Fashion Council. New York Times has more.
31 Instagram Accounts to Follow During New York Fashion Week
Stylecaster compiled a master list of 31 Instagram accounts—including those of designers, bloggers, publicists, models and publications—that are worth following during MBFW, kicking off this Thursday.
Prototype Hotel Room Has Touch-Sensitive Tablet Walls
PSFK covers the Serrano Bros model hotel room on display at Fiturtech International Tourism Fair. The room employs futuristic technology to create the ultimate guest experience.
The Evolution of Facebook
Facebook has come a long way since 2004. Forbes takes a look back at some of the site’s most notable redesigns and features.
Rachel Tipograph is “making Gap cool again for the first time since Bill Clinton was President,” according to Business Insider. As Gap’s Global Director of Digital & Social Media, Rachel oversees strategy, implementation and measurement. She judged the pitches at the world’s first Fashion Hackathon, and we chatted with her on what tech she can’t live without.
Decoded Fashion: What is the most useful technology to you in your job as Global Director of Digital & Social Media at Gap?
Rachel Tipograph: My iPhone. The social web doesn’t care about time nor space and having a computer in my pocket always allows me to do my job from anywhere and anytime. And Radian6. Social media stretches across every discipline of the business, and Radian6 allows anyone from the C-suite to community managers listen to conversations about Gap worldwide.
DF: What areas of fashion-tech are extremely crowded?
RT: Affiliate programs, ad tech, and SaS for social media. With the explosion of content, conversation and data happening across the web, one of the first opportunities entrepreneurs addressed was 1) how to turn massive amounts of data into meaningful interactions, and 2) turn those interactions into something that’s actionable in the sales funnel. As a result, there are an abundance of companies that have come to be in the affiliate space, ad tech and SaS for social.
DF: What areas of fashion-tech are relatively unexplored?
RT: In-store technologies and enterprise SaS. 2013 will be the year the B-to-B space explodes with innovation. Many entrepreneurs are taking learning from the B-to-C space and applying it to B-to-B. In addition, IT technology is improving at rapid speed, the cost of technology is becoming more affordable, all of these variables will influence innovation within organizations.