Burberry and Gucci Have The Most Advanced Omnichannel Strategies In Luxury, Study Says

“The strongest omnichannel players [in fashion] are currently Gucci and Burberry.

Gucci launched in-store inventory visibility to empower its customers, while Burberry has put that information in the hands of its sales associates; the latter is also one of the few luxury players that offers in-store pickup on online purchases. Nordstrom, which puts iPads in dressing rooms and in the hands of its employees, also offers the option to ship an online purchase from a nearby store, which both helps it clear inventory from slower-moving locations and get the product in the shopper’s hands faster.”

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