Fashion Tech Daily

“A barometer of the fashion industry right now shows the outlook as unsettled at best and volatile and stormy at worst, but with a long-term forecast for brighter times. An area of high atmospheric pressure from consumers has swept in just as cataclysmic changes are taking hold in the digital space, and the combination means the world of high fashion is at a tipping point.”

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Decoded Fashion - Fashion Tech Daily - Social Media And Catwalk

“On the opening night of the Frieze Art Fair, Chanel’s Mademoiselle Privé, a museum-like exhibition promising “an enchanted journey through the house’s creativity,” touched down, quite fittingly, at the Chelsea gallery owned by British-Iraqi advertising legend Charles Saatchi.”

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Decoded Fashion - Fashion Tech Daily - Digital Iceberg

“Fashion week is broken,” begin the show notes for Rebecca Minkoff’s first in-season fashion show, which walked earlier today. It’s one of the first in-season shows, a customer-first approach that offers immediately-shoppable looks.”

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Decoded Fashion - Fashion Tech Daily - Updating Fashion Week

“It feels almost quaint to think back to when Fashion Week revolved exclusively around the designer collections on the runways. But thanks to the steady rise of the street style phenomenon, the clothes we see on the catwalks have nearly become overshadowed by the outfits, editors, bloggers, celebrities and “peacocking” fashion fans wear en route to the shows.”

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Decoded Fashion - Fashion Tech Daily - NYFW Gifting

“The fashion industry’s shift towards direct-to-consumer fashion events shows no sign of abating. Tommy Hilfiger, the PVH Corp-owned American fashion brand with annual sales of near $7 billion, is the latest of the industry’s major players to announce a shift in its operating model to offer consumers ‘fashion immediacy,’ synchronising runway shows with retail drops starting in September 2016, when Hilfiger will show its TommyXGigi capsule collection, created in close collaboration with Instagram it-girl Gigi Hadid.”

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Decoded Fashion - Fashion Tech Daily - Tommy Hilfiger SS16

“Pioneering the ‘experiential video,’ movement, that is, touchable video beyond the linkable overlays native to YouTube, Cinematique is looking to create an experience that’s involving yet unobtrusive.”

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Decoded Fashion - Fashion Tech Daily - Cinematique Analytics

“French fashion house Christian Dior is personalizing the consumer beauty experience with the help of in-store technology.”

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Decoded Fashion - Fashion Tech Daily - Dior Shade Analyzer

“The traditional structure of Fashion Week, particularly in New York, has been shifting for the past few seasons — and September’s shows felt like a turning point of sorts. This season, a number of designers are shaking up their show formats.”

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Decoded Fashion - Fashion Tech Daily - Ready To Shop

“Viacom has entered a unique relationship with Snapchat that includes new ad sales and content opportunities, reflecting how the advertising marketplace is evolving thanks to mobile.”

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Decoded Fashion - Fashion Tech Daily - TV Mobile Ads

“The first big show of New York Fashion Week will not take place in a traditional space. It is not even on the traditional schedule, which lists roughly 150 shows stretching from Thursday morning to next Thursday night.”

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Decoded Fashion - Fashion Tech Daily - Smartphones Killing Fashion Week
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