Fashion Tech Daily

“Data from across desktop, mobile web and app data reveals that app users are the most enthusiastic online shoppers.”

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Decoded Fashion - Fashion Tech Daily - App Shoppers

“An overhaul of its algorithm means that Twitter is now rewarding better content, organic or paid, but advertisers are braced for what could be a precursor to them having to pay to play on the channel”

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Decoded Fashion - Fashion Tech Daily - Twitter Relevancy

“The British Fashion Council has unveiled a series of initiatives aiming to engage consumers during London Fashion Week, including a new partnership with media company Ocean Outdoor.”

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Decoded Fashion - Fashion Tech Daily - LFW Public Program

“Ring the bell: the messy test kitchen of fashion and tech has finally landed on a palatable recipe. Activity tracker behemoth Fitbit and buzzy New York label Public School have announced they’re working on a collection of accessories for Fitbit’s just-announced Alta tracker.”

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Decoded Fashion - Fashion Tech Daily - Public School x Fitbit

“For last season’s New York Fashion Week, Uber hitched a ride on the “democratization of fashion” theme by pairing riders with Rag & Bone tickets. This time around, the transportation service jumps on what is becoming this season’s hot issue: Giving fashion followers immediate access to the wares.”

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Decoded Fashion - Fashion Tech Daily - Uber x Lyst

“Italian fashion house Versace is letting consumers put their own touch on some of its most well-known codes with a new Emoji mobile application.”

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Decoded Fashion - Fashion Tech Daily - Versace Branded Emoji

“Twitter has been in the spotlight for the past several days over allegedly imminent (longstanding) plans to change the order of Tweets in your timeline.”

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Decoded Fashion - Fashion Tech Daily - Twitter First View Ad

“Sak Off 5th’s first location in New York City will feature an in-store shop that appeals to the retailer’s target market.”

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Decoded Fashion - Fashion Tech Daily - Saks Off

“Instagram is finally supporting one of its most requested features. The photo-sharing app announced Monday that Instagram users will begin to see support for multiple accounts appear in its iOS and Android app this week.”

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Decoded Fashion - Fashion Tech Daily - Instagram Multiple Accounts

“Coinciding with Lunar New Year, U.S. fashion label Michael Kors is launching its first campaign on popular Chinese social photography application ‘in.'”

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Decoded Fashion - Fashion Tech Daily - Michael Kors Chinese App
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