TUESDAY, FEBRUARY 10, 2015 @ 6.30PM

—-All registrations must go through General Assembly HERE. Registrations through Meetup will not be accepted at the door!—-

Our global series is back in New York with a super special Meetup on how tech is protecting consumers from purchasing counterfeit luxury goods and keeping retailers away from fraudulent purchases.

This #DFMeetup is all about tech you can TRUST. And we’re meeting where Decoded Fashion was born in 2011 – General Assembly!

​The event kickstarts with a eye-opening presentation by author and TV personality Hitha Prabhakar (Black Market Billions). She will​ reveal why the piracy economy has exploded…why preventive measures have failed…and what to expect next, as organized retail crime reaches a terrifying critical mass.

We follow the chat with Q&A and demos ​with three companies we simply love to trust:

1) TrueFacet An online marketplace and authentication process for users to buy and sell luxury jewelry and watches.

2) Trustev  Software that analyzes thousands of datapoints in real time, telling you whether that specific customer is genuine or a fraudster.

3) Entrupy Technology to authenticate any designer handbag, anywhere, instantly.

As always, the #DFMeetup will close with networking cocktails brought to you by Trustev and TrueFacet!

—-All registrations must go through General Assembly HERE. Registrations through Meetup will not be accepted at the door!—- 


THURSDAY, JANUARY 22, 2014 @ 6.00PM

We are back with The Working Group for our second Toronto Meetup! For this edition, we’ll explore technologies going mainstream in 2015.

What emerging tech, software and practices will be relevant for fashion & retail brands in the new year? Join us as we take a deeper look and get ready for a conversation with great minds in fashion, branding and technology.

Industry Chat With:
The Coveteur
With an emphasis on highly personalized curation, The Coveteur goes one step further in examining the creative process, inspiration and influence of the individuals who are defining the zeitgeist of our times.

The Presenters:
John Coombs – Co-Founder & CEO, Rover
Rover’s iBeacon platform helps retailers deliver a better customer experience by transforming their mobile apps into in-store shopping companions. They make the retail experience better by allowing mobile apps to become truly context-relevant through micro-location.

Bryan Gold – Founder, #paid
#paid’s platform connects brands with celebrity influencers on Twitter, Instagram, Vine, Snapchat and Pinterest, driving sales through high-conversion influencer marketing.

Experience Oculus Rift and Google Cardboard at our hands-on demo station.

Networking and warming winter cocktails to follow!

Media Partner: Fashionotes


WEDNESDAY, JANUARY 21, 2015 @ 7.00PM

Say goodbye to those January blues with our first Meetup of the year at the socially savvy HQ of Twitter.

Come armed with your best hashtags and ready for some mega LOLs.

More TBA


TUESDAY, JANUARY 20, 2015 @ 4.00PM to 6.00PM

Decoded Fashion returns to Berlin for a special event during Fashion Week.

More details TBA.



We are joining forcing with H-Farm for the December edition of the our Meetup series. Celebrate the Holidays in style with Decoded Fashion founder Liz Bacelar, at the H-Farm HQ in Italy.

Festive nibbles and networking!

Startup Showcase:

Modist – 2014 Decoded Fashion Milan Fashion Pitch winner

More details TBA



We are back in Paris at Google France HQ in partnership with Arvato! For our third Paris edition, we’ll take a deeper look into big data.

There is no question that the customer experience has been disrupted and influenced by changes in hyper-connected customer behavior and a growing demand for customization.

Marketing and omni-channels strategies rely more than ever on the knowledge, understanding and analysis of customers and of their journey. The digital backed by big data is no longer an opportunity, it’s finally a necessity and imposed in brand strategies.

Céline LIPPI, Co-Founder & Managing Director @ Fashion Capital Partners

KEYNOTE: Decoding Big, Smart & Social Data Stakes
Georges-Edouard Dias, Co-Founder & Chief Strategy Officer @ QuantStreams
15+ years experience in the digital space and until the end of 2013, Georges-Edouard Dias was Chief Digital Officer at L’Oréal.

ROUND TABLE: Crossed Views and Perspectives from Luxury, Fashion, Beauty and Media on Big Data Strategies
Facilitator: Christophe Biget, Co-Founder & Partner @ iVentures Consulting
Axel Adida, Digital COO @ L’Oréal
Sébastien Fabre, CEO @ Vestiaire Collective
Deborah Marino, Strategic Planning Director @ Publicis 133
Arnaud Monnier, Director, Brand Sector @ Google

Florian Douetteau, CEO @ Dataiku
Guillaume de Roquemaurel, Co-founder & CEO @ Little Big Data

Networking and Cocktails @ Google Cultural Institute

Gold Sponsor: Arvato
Supporting Partners: Fashion Capital Partners, Google, Maddyness, Numa
Supported by: La French Tech


THURSDAY, JULY 31, 2014 @ 7.00PM

We’ve done this twice before to celebrate the summer – a conversation with great minds in branding, technology and intimate apparel. I know how this might sound like a weird mix. But it has been by far one of our best Meetups globally.

So… save the date for this one for cocktails, a Q&A with top brands and a preview of three fantastic intimate startups infused with enticing tech. Names to be revealed soon!!!


WEDNESDAY, JULY 09, 2014 @ 3.00PM

Decoded Fashion returns to Berlin this Fashion Week with an exclusive free event, courtesy of the prestigious Premium International Fashion Tradeshow. This event will take place within Premium’s unique location in the heart of Berlin on Wednesday July 09 from 3-6 pm.

When arriving at the PREMIUM’s entrance on the, please register at the “Black Lane” priority accreditation desk, where you will receive your access card. With the registration, you will be able to access the entire trade show on that day.

Panel Discussion Presented by Parasol Island’s Founder Sebastian Druschel:

Retail’s Next Big Bet – iBeacon changing the way we shop

Speakers include:

Marley Fabisiewicz, Founder of UPNEXT

Further TBA


Startup Showcase:



More details coming soon!



Decoded Fashion Meetup Berlin Partners

Drinks Partners

Decoded Fashion Meetup Berlin Drinks Partners


THURSDAY, JUNE 26, 2014 @ 6.30PM

L’Ecole de la Chambre Syndicale de la Haute Couture

We are headed to Paris for our second Meetup in partnership with Condé Nast International. This time we will be discussing one of the hottest topics of the year…

The future of Wearable Tech in the Fashion Industry

Is 2014 the year of wearable tech?

In March, Google announced a new partnership with Luxottica, and this June they teamed up with fashion designer Diane von Furstenberg to create a range of ‘chic’ eyewear that incorporates Google Glass technology.

So what’s next? Join us in Paris to find out more.

Keynote Presentation: 

Maxime Coupez, Project Director, Faber Novel

Round Table: 

Sarah Herz, Directrice Générale des Activités Digitales,  Condé Nast

Massimilano Pipolo , Head of Visual Identity and Concept Merchandising department, Kenzo LVMH

Justin Butler, Business Development Lead, Misfit Wearables

Startup Showcase:

Kovert Designs



 CNI logo

Click here to find out more about Condé Nast International.


TUESDAY, APRIL 15, 2014 @ 7PM

With the May Hackathon and Summit just around the corner, we will be giving you a taster of what’s to come, and taking a look at New Ideas in Ecom & Mcom.

Industry Discussion:

Gemma Ebelis, Head of Press of the British Fashion Council

Chris Morton, CEO & Founder of Lyst

Startup Showcase:

Provenance, a platform that allows local businesses to share the stories behind their products and to sell them to end consumers.

Further Startups to be announced.