Decoded Fashion’s inaugural Beauty Summit in New York brought marketers, retailers, influencers and tech start­ups together to discuss the intersection of beauty, technology and retail. From democratising bespoke products, to social listening for informal feedback, and finding the right influencers, Stylus outlines the key takeaways.

Enabling Expression: Empowering the consumer who does not accept cookie­-cutter ideals of beauty.
‣ Follow Your Community: Using social listening tools to leverage conversations not directed at your brand.
‣ Custom Do-It-With-Me: Consider the power of ‘do-­it-­with-­me’, which creates a more compelling consumer experience.

Download the Decoded Beauty New York Summit 2016 Report

As the fashion industry deals with its own seismic disruptions, cutting through the noise and reappraising tech’s interface with the creative process and human experience came into focus at the latest Decoded Fashion Summit. Key discussions and takeaways included:

Tech for Tech’s sake: Streamlining tech to enhance experience
In-Store Experience: Utilising a 360-degree retail approach
Tastemakers: Non-exclusive influencers and natural content creation

Download the London Summit 2016 Report

Decoded Fashion’s Milan ’15 summit, presented by, was a magnet for Europe’s digitally astute brand leaders, retail analysts and tech pioneers, with a distinctly luxury edge. Straddling personalisation, digital authentication and editorialised commerce were just some of the topics discussed. Key takeaways from the summit also included:

Liquid Retail: The affect of the Internet of Things on omni-channel
Smart Textiles: Intuitive textiles that respond to a wearer’s needs
Evolving Social Commerce: Making customer service tools more social

Download the Milan Summit 2015 Report

Exploring the theme of Game Changers, the latest Decoded Fashion Summit brought together leaders in retail, marketing, technology and design for two days of lively debate on the intersection of fashion and innovation. Key takeaways from the summit included:

Personalised Pocket Storefronts: Capturing mobile shopping intent
Booming Beacons: Adding contextual content to the retail experience
Fashion’s Fast Future: Making fast fashion sustainable

Download the New York Summit 2015 Report

Launching its inaugural Japanese summit in Tokyo, Decoded Fashion – a pioneering forum aligning fashion, retail and technology – explored globalisation, disruptive socialised e­commerce in Asia, and conquering the digital­-physical landscape. Key takeaways from the summit included:

Disruptive Worlds: Social media channels are powering engagement
Consumer-Creators Evolve: Tapping into fan-generated content
Digital Desire: Working towards a personable brand outlook

Download the Tokyo Summit 2015 Report