Decoded Beauty NYC 2016 Report

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Decoded Fashion’s inaugural Beauty Summit in New York brought marketers, retailers, influencers and tech start­ups together to discuss the intersection of beauty, technology and retail. From democratising bespoke products, to social listening for informal feedback, and finding the right influencers, Stylus outlines the key takeaways.

Enabling Expression: Empowering the consumer who does not accept cookie­-cutter ideals of beauty.
‣ Follow Your Community: Using social listening tools to leverage conversations not directed at your brand.
‣ Custom Do-It-With-Me: Consider the power of ‘do-­it-­with-­me’, which creates a more compelling consumer experience.

Download the Decoded Beauty New York Summit 2016 Report