Tommy Hilfiger Introduces InstaMeet, Guerlain Creates New Tumblr Account, Fitness Trackers are Useless Without Personalized Analysis, Tech Industries Try to Balance Fashion Function in Wearables


  1. Tommy Hilfiger Calls Upon Local Instagrammers to Document Fashion Week Show
    For New York Fashion Week, fashion designer Tommy Hilfiger will be introducing the first ever runway show InstaMeet, a way for locals to meet up and hang out with fellow Instagrammers in their area.
  2. Guerlain Fuses Heritage with Current Campaigns on New Tumblr
    France’s Guerlain is aiming to increase its exposure among young consumers who may be unfamiliar with the LVMH-owned beauty brand’s heritage and products by creating a Tumblr account.
  3. Fitness Trackers are Useless Without Real-Time, Personalized Analysis
    No one has arms long enough to wear all of the activity-tracking wristbands currently on sale or awaiting release. These devices count your steps, measure your sleep and some even monitor your heart rate.

  4. Technology Industries Tries to Balance Fashion, Function in ‘Wearables’
    Gadget lovers are slipping on fitness bands that track movement and buckling on smartwatches that let them check phone messages.