1. Pebble Smartwatch SDK Update Enables Two-Way Communication
   The smartwatch that was created last year and raised over $10 million on Kickstarter has now updated its functions, giving users the opportunity to create their own apps and introducing two-way communication.
2. Zoolook Brings Together Fashionistas, Fashion Bloggers and Brands – All in One App
   Zoolook, an app that’s distributed evenly amongst Tokyo and Hong Kong, provides users a social network while focusing on fashion photography as well as brands.
3. Japanese Fashion Startup Muse&Co Raises $3.4 Million
   Targeting women in their 20′s and early 30′s, Muse&Co is a website for members only where flash sales happen for a limited time. There latest news; it has raised series B funding worth 350 million yen.
4. Polyvore Uses Social Engagement to Grow Indie Brands
   After launching the mentorship program, Designer Collective last January. Polyvore has helped brands such as Dannijo and Meredith Wendell and now, these collaborations are suggesting an even bigger growth.

The post Pebble Enables 2-Way Communication, Zoolook Unites Fashion, Muse&Co Raises Series B Funding, Polyvore Backs Indie Brands appeared first on Decoded Fashion.

1. JOOR Modernizes Wholesale Buying for Biggest Names in Fashion
   With the use of new software, JOOR is aiming to make the process of runway to retail simpler and more efficient.
2. What Are Luxury Marketers Missing on Mobile Web?
   In a time where everyone is glued to their smartphones, fashion brands need to not only understand the functionality of mobile but also get to know their consumers.
3. Melon Headband and Mobile App to Measure Your Focus and Bran Waves
   The headband, Melon, which launched on Kickstarter, uses the EGG technology (electroencephalography) to measure and improve the wearer’s focus.
4. The Countdown is on! Versus Versace Announces New Website, Online Shop and Official Presentation
   Versaces’s brand – Versus, is launching their official web site and online shop, introducing e-commerce to the brand.

The post JOOR Modernizes Wholesale, What Luxury Markets are Missing, Melon Headband Measures Focus, Versace Versus Launches E-commerce appeared first on Decoded Fashion.

1. A Photo App for Fashion Fanatics Only? Prepare to Get Obsessed with Trendabl
   This app focuses on fashion pictures only and allows the user to search items by colors and brands, making it easier to find the perfect garments.
2. Adidas Lets Shoppers Customize Video Ads as They Are Happening
   Adidas and Yohji Yamamoto are celebrating their ten years of collaboration and promoting the new Spring/Summer 2013 collection by letting users create their own videos online.
3. With Nearly Half of all Jackhreads Orders Coming Through Mobile, the Company Launches a New iPad App 
   Most of the sales for the men’s clothes company were coming from their mobile app so now they have launches an iPad app which alerts the users whenever there are sales.
4. 3D Print Your Sketches with Doodle3D
   By simply syncing the Doodle3D device with an iPad and connecting it with a 3D printer, anyone can now have their sketches come to life.

The post Trendabl is the Fashionable Instagram, Customize Online Videos for Adidas, Jackthreads Launches iPad App, Doodle3D Prints Your Sketches appeared first on Decoded Fashion.

1. Smart Cycling Helmet with Wireless Capability Monitors Heart Rate
   The Smart Cycling Helmet, an Indiegogo campaign, has raised over $50,000 in order to provide this newly efficient helmet composed by various features.
2. Nike Who? Runtastic Boasts 25 Million Mobile Users
   Runtastic seems to be Nike’s new competitor due to its detailed app and tools that come along with it, available through Amazon.
3. Reflective Biker Bags Made From Construction Vests
   These bags created by designers at Sputnik Zurich, were developed to alert traffic and drivers of the wearer’s presence on the streets while still looking fashionable.
4. Smell-O-Vision on Your Smartphone: Scentee Sends Smells Instead of Texts
   The app Scentee, provides a smell when a text is received by adding a liquid refill to your phone.

The post Smart Cycling Helmet, Runtastic Gains More Users Than Nike, Biker Bags Made from Construction Vests, Smells on Your Phone appeared first on Decoded Fashion.

1. Twitter Vines Get Shared 4x More Than Online Video
   According to the latest research conducted by Unruly Media, branded Vines are shared more often than branded online videos.
2. Upcoming Telepathy One Takes Aim at Google Glass
   A Google Glass competitor has surfaced – Telepathy – and this new gadget focuses on appearance, something that Google Glass has been criticized for.
3. Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter
   Flint and Tinder, the men’s underwear startup, added a unisex sweatshirt, called the 10-Year Hoodie to their collection, raising over $1 Million on Kickstarter.
4. 3D Printed Designer Shoe Contains Working iPhone
   Alan Nguyen, shoe designer, has created a 3D printed shoe called The iPhone Mashup Shoe which comes with a built-in iPhone case.

The post Twitter Vines’ Popularity, Telepathy – A More Appealing Google Glass, Flint and Tinder’s Sweatshirt, 3D Printed iPhone Shoe appeared first on Decoded Fashion.

1. Givenchy Ups Mobile Traffic Via Product QR Code 
   Givenchy has placed a QR code on the packaging of its Le Rouge lipstick in order to connect consumers to its mobile-optimized site.
2. Use Mobile to Lure Customers to Store, Keep Them There: Google
   According to a new Google study, mobile can be used to get consumers into the store and keep them there .
3. Why People Won’t Buy Without Consulting Their Network
   The Hunt, a shopping site that helps users located fashion pieces they didn’t know they could find online by leveraging a passionate community of fellow shoppers.
4. Sensoria Socks Technology Aims to Prevent Injury Before it Happens
   Created by Heapsylon, these socks rely on sensor-equipped textile materials and they not only track fitness but they also avoid injuries.

The post Givenchy Places QR Codes, Mobile Lures Customers to Stores, The Hunt Helps Users Shop, Sensoria Socks Prevent Injuries appeared first on Decoded Fashion.

1. Target Looks to Facebook to Attract Shoppers with Cartwheel
   Targets is aiming to attract customers through social media by adding a new program into Facebook called Cartwheel.
2. How 3D Printing Has Changed Society Forever
   From jewelry, to garments, to guns, 3D printers can pretty much fabricate any item. And now, we can do this at home by simply purchasing an at-home 3D printer. Learn how this is affecting our lives.
3. Suit Blocks Potentially Harmful Waves from Cell Phones
   Smuggler, a French luxury tailored suits brand, has created its latest innovation; a suit that blocks electromagnetic waves.
4. Backed by $1.7 M in Funding, MIKA Debuts a New Fashion Shopping Site Featuring Top Designers, Daily Looks & Exclusives
   A new fashion startup, MIKA, showcases complete outfits including contemporary apparel as well as high-end designs.

The post Target Introduces Cartwheel, How 3D Printing Changed Society, Smuggler Blocks Electromagnetic Waves, MIKA Debuts New Fashion Shopping Site appeared first on Decoded Fashion.

1. How Does Edgerank Fit into Facebook’s New News Feed?
   Described as a personal newspaper by Marc Zuckerberg, Edgerank focuses in unifying the News Feed design across multiple platforms.
2. Planet Money and Kickstarter: Is Web-Based Crowdfunding the Future of Public Media?
   NPR’s show, Planet Money, decided to tell the story of t-shirts fabrication and economic cycle. What better way to do this than through an actual t-shirt?
3. How to Close the Gap Between Online and Brick-and-Mortar Retail?
   Learn about Hointer, a retail company that is introducing a new kind of shopping experience by combining brick-and-mortar with online shopping tools.
4. Parson’s Electronic Symphony
   Parsons, The New School for Design has partnered along with The Baltimore Symphony Orchestra to create innovative, symphonic garments that play along with music.

The post Facebook Introduces Edgerank, NPR’s Planet Money and Kickstarter, Hointer Closes the Gap Between Online and Offline Retail, The Future of Orchestral Garments appeared first on Decoded Fashion.

1. Staples Starts Selling 3-D Printers
   As mentioned in many previous articles, this is the year of 3-D printing and now, Staples had made the job even easier by providing at-home 3-D printers to the public.
2. Google Glass is Finally Complete: Glassagram Allows You to Add Filters to Pictures
   Google Glass offers its consumers all kinds of apps and shortcuts to make the online world more accessible. Now featuring Glassagram, an app which allows users to add filters to their photographs, Google Glass will increase its popularity.
3. New Instagram Feature Allows Users to Tag Brands. Will Ads be Next for the Photo Sharing Platform?
   In an effort to commercialize the platform, Mark Zuckerberg has worked with adding a Facebook-like feature to Instagram, in which users can tag other users as well as company brands.
4. Basico Gets $500K to Launch Luxury Apparel Basics E-commerce Brand for Brazil
   Basico aims to be Brazil’s first online only premium basic apparel brand and it has raised $500,000 in seed funding led by Initial Capital.

The post 3-D Printers Sold at Staples, Google Glass Adds Glassagram, Instagram Integrates Tagging, Basico Raises $500K to Launch appeared first on Decoded Fashion.

1. This Mask gives You Superhuman Abilities
   Two prototypes of the masks created by a group of students at the Royal College of Art in London have been created to enhance hearing and sight.
2. SNL Takes on Google Glass
   During SNL’s Weekend Update, the cast joked around a bit about the complications and odd appearance of Google Glass.
3. Scott Lachut: Warby Parker’s Foray into Physical Retail
   Warby Parker, the online eyeglasses retail store, has previously experimented with themed pop-up stores, an in-office showroom, retail partnerships, among others. Now, it has opened its doors to its first brick-and-mortar store located in Soho on April 13th.
4. The Fitbit Flex is the Best Fitbit Yet
   The Fitbit wristband has features such as a pedometer, a vibrating alarm and a sleep tracker and now with its new and improved straps, the Fitbit has become more durable and harder to lose.

The post Superhuman Mask, SNL on Google Glass, Warby Parker’s Retail Store, All About the New Fitbit Flex appeared first on Decoded Fashion.