It May Be The Now Economy, But Is Main Street Retail Ready For iBeacon?
1

“The rise of technologies like the beacon, heat mapping and information kiosks have painted a high-tech picture for the future for retail. Major brands such as Lord and Taylor are already taking advantage of these technologies to create a unique in-store experience, send personalized marketing messages to customers, and design floor displays that maximize sales. These cool technologies are very Jetsons, and will certainly change how people experience retail. […] But is this a reality for ALL retail, or just the megastores?”

Read Article

Decoded Fashion - Fashion Tech Daily - Beacon shopping