Media coverage
Five Tech Companies Set to Change the Fashion Industry

The Observer, November 11, 2016

“I’ve never seen as much innovation and excitement in my many, many years as I have in the last five years. Of all businesses, beauty cannot survive without innovation,” said Linda Wells, founding editor of Allure, who acted as a host for the Beauty summit.

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Meet the Chatbot That Wants to Help Brands Accurately Predict Performance

Sourcing Journal, November 3, 2016

“What makes us really unique is the machine-learning algorithms that we bring to the table,” explained Misha Laskin, co-founder of Claire, speaking Tuesday at Decoded Fashion NYC.

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Decoded Beauty launches as the beauty tech sector balloons

FashInvest, October 25, 2016

Beauty is having a moment in the tech sphere and global fashion summit, Decoded Fashion, is here to show you why.

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Gap launches loyalty app to deliver more personalised service and kick-start its omni-channel strategy

Internet Retailing, June 1, 2016

Fashion retailer Gap has rolled out its new loyalty app – called Gap+ – in an attempt to develop a much more personalised approach to marketing and discounting and to kick start its omni-channel strategy.

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Burberry and J.W. Anderson win at Fashion Future Awards

Fashion United, May 23, 2016

Asos, Burberry, Christopher Raeburn and J.W. Anderson were among the winners at the Fashion Future Awards hosted by Decoded Fashion in partnership with the British Fashion Council, which honours “disruptors, visionaries, and innovators” in fashion and retail.

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Snapchat, Burberry And Grindr Win Big At Fashion Futures Awards

Fashion & Mash, May 19, 2016

There was a healthy dose of optimism in London last night as the industry’s leading fashion and tech names gathered to celebrate this year’s Fashion Futures Awards.

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Grindr Just Won a Fashion Award

Racked, May 19, 2016

In January, the designer Jonathan Anderson lathered up an extra measure of interest in his J.W. Anderson fall men’s 2016 collection when he announced a few days before the runway show that he would be live streaming it on Grindr, the men’s dating app.

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J.W. Anderson, Burberry, Asos Win BFC, Decoded Fashion Future Awards

WWD, May 19, 2016

J.W. Anderson, Burberry, Asos and Christopher Raeburn were among the winners at the Decoded Fashion Futures Awards on Wednesday. The event held by the British Fashion Council and Decoded Fashion honors tech innovators in fashion and retail.

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BBH’s Sir John Hegarty: ‘The fashion industry doesn’t understand brands’

Digiday, May 19, 2016

BBH founder Sir John Hegarty wants fashion brands to loosen up. “Humor is such an incredibly powerful force, and fashion doesn’t use it. It’s always intrigued me how serious everyone in fashion ads are,” he told an audience at Decoded Fashion’s London summit Wednesday.

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Decoded Fashion London Summit: Highlights & quotes

Fashion United, May 19, 2016

The Decoded Fashion London Summit 2016 brought together a range of industry heavyweights and visionaries who together are shaping and changing the future of fashion.

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