BBH’s Sir John Hegarty: ‘The fashion industry doesn’t understand brands’
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BBH’s Sir John Hegarty: ‘The fashion industry doesn’t understand brands’

Digiday, 2016-05-19

BBH founder Sir John Hegarty wants fashion brands to loosen up. “Humor is such an incredibly powerful force, and fashion doesn’t use it. It’s always intrigued me how serious everyone in fashion ads are,” he told an audience at Decoded Fashion’s London summit Wednesday.