Gap launches loyalty app to deliver more personalised service and kick-start its omni-channel strategy
Media coverage

Gap launches loyalty app to deliver more personalised service and kick-start its omni-channel strategy

Internet Retailing, 2016-06-01

Fashion retailer Gap has rolled out its new loyalty app – called Gap+ – in an attempt to develop a much more personalised approach to marketing and discounting and to kick start its omni-channel strategy.