Media coverage
Decoded Fashion 2014 Recap: Designer Rebecca Minkoff Talks Wearables, High-Tech Stores And More

Fashion Times, November 20, 2014

Rebecca Minkoff is known by most for her handbags, but to others, the New York designer also has a reputation for being an early adopter of technology. The latter likely explains why Minkoff was selected to speak at the Decoded Fashion summit in New York this week.

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Cuff Crowned ‘Most Beautiful Wearable’ By Fashion Crowd

PCMag, November 20, 2014

In order to find a happy balance between the two interests of fashion and function, fashion event organizer Decoded Fashion held its first smart jewelry competition this week, dubbed Beautiful Function. The winner? Cuff from Deepa Sood, who – in true Silicon Valley fashion – developed the device in her garage with her kids and a 3D printer.

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Redefining Wearable Tech At Decoded Fashion NYC

Cool Hunting, November 20, 2014

The NYC Decoded Fashion summit proved to be an especially good-looking tech conference. Not to say that the average tech conference is unattractive, but this crowd obviously cares as much about aesthetics and presentation as they do about software functionality. Granted, as Decoded Fashion founder Liz Bacelar noted, “This is a fashion event about technology, not a tech event about fashion.”

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Actually Fashionable Wearable Tech: Cuff Wins Decoded Fashion NYC Startup Competition

Tech Cocktail, November 19, 2014

Decoded Fashion held its New York Summit in NYC’s Hell’s Kitchen neighborhood, inviting leading startups and individuals from the worlds of fashion and technology to share their thoughts on such things as how fashion houses and retail chains are utilizing nascent technologies, as well as highlighting the work from rising startups that bringing the two worlds together. As part of the two-day event, Decoded Fashion held its fashion startup competition, where five fashion startups got the opportunity to pitch their companies in front of a leading panel of judges.

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5 Technology Truths For Brick And Mortar Retailers

New York Business Journal, November 19, 2014

Brick-and-mortar retailers may have a physical location, but they also have to go where their consumers are, and if that means on their smartphones or into their homes, so be it. But technology is a two-way street, and those operating physical stores are also using the tools at their disposal to both engage customers on a digital level and make their own operations smoother, according to a panel discussion at the Decoded Fashion summit in New York Tuesday.

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Introducing Cuff, The Winner Of Decoded Fashion’s Startup Competition, November 18, 2014

Framed as a rapid-fire pitch session, Decoded Fashion’s Startup Competition allowed five brands five minutes each to showcase their ideas to a panel of judges, which included editor in chief Dirk Standen, alongside the dean of Parsons, Simon Collins; Olivia Kim, director of creative projects at Nordstrom; and Myf Ryan, U.K. and European marketing director of Westfield.There were a few compelling ideas presented, but Cuff, the winner of the competition, offered a unique purpose with its alert system. These interchangeable “Cufflinks” notify a user-selected group of contacts if there’s an emergency.

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Cuff Is The Chic, Safe Jewelry You Never Knew You Needed – Is This A Game-Changer For Wearable Tech?

Bustle, November 18, 2014

Wearable tech is gaining traction incredibly quickly, and it seems like every new product on the market is changing the game. But Cuff, the winner of the startup competition at Decoded Fashion’s New York Summit, seems like it’s on the verge of creating a bigger wave than most. It’s about being functional, chic, and above all, safe.

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Rebecca Minkoff: The Futuristic, Super-Connected Fashion Boutique Has Arrived

Upstart Business Journal, November 18, 2014

Rebecca Minkoff has opened the brand’s U.S. flagship store featuring apparel and accessories. She and brother Uri Minkoff, the company’s chief executive officer, partnered up with eBay for the super-connected retail store that opened in New York City’s SoHo neighborhood over the weekend. But the Minkoff siblings, who spoke today at the Decoded Fashion summit in New York, said they didn’t want their new stores to feel too tech-centric.

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Kovert Designs Launches Vibrating Ring That Alerts You To Boss’ Emails

Techworld, November 18, 2014

Kovert Designs CEO Kate Unsworth used the Decoded Fashion show to launch a range of luxury rings, bracelets, necklaces and various other pieces of jewellery that have technology built into them, while creative director Isabelle Lawrence pitched the business to a room full of wearable developers and investors at the new Digital Catapult Centre in London.

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Decoded Fashion: ‘Wearables Is Now. It Is Not The Future, It Is Now.’

Fashion United, November 17, 2014

“It’s a mix of reporting and influencing the future…I used to be a passing observer, but now I can dose myself in building and influencing the outcome of the story, which is something I couldn’t do in the past,” explains Liz Bacelar, founder of Decoded Fashion, the global event series which brings together the top decision makers in the fashion, beauty and retail industry with emerging technological companies, on her role.

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