Media coverage
Meet the 20 FashionTech Companies Who Competed For The Global Fashion Tech Title

AlleyWatch, September 11, 2014

After a frantic 54 hours (one weekend) marathon, 20 teams prepared pitches in hopes of being chosen as the best Big Idea in fashion tech. Each had five minutes to deliver a deck to a panel of five judges.

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Westfield To Consult Shoppers On Retail Technology In 24 Hour Hackathon

Retail Design World, September 5, 2014

Shoppers at Westfield London will get a chance to interact with Europe’s brightest technology pioneers to find new ways to enhance customer experiences, at a 24 hour ‘Hackathon’ event later in September 2014.

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Westfield Launches Film-Led Autumn/Winter Campaign

Campaign, September 5, 2014

Finally, the activity will culminate in a tech event from 20 to 21 September. In partnership with Decoded Fashion, Westfield will host teams of coders and creatives in a purpose-built arena at Westfield London. Shoppers will be able to join in and help create technological solutions to three of the talking points.

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Westfield To Host Hackathon For AW14

Lingerie Insight, September 4, 2014

Westfield Shopping Centre is to partner with Decoded Fashion to celebrate the launch of the AW14 season with a 24 hour public fashion hackathon.

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Decoded Fashion To Bring Its First Hackathon To Westfield London

FashionUnited , September 1, 2014

Westfield London is set to become home for the world’s debut hackathon to take place in a shopping center as Decoded Fashion is preparing to launch its first fashion hackathon this month in the center, amongst shoppers and visitors within Westfield.

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Westfield London: Future Fashion – The First Ever Consumer Facing Hackathon

Inveterate, August 30, 2014

To celebrate the launch of Autumn Winter 2014, Westfield London is partnering with Decoded Fashion to host the first public 24-hour fashion Hackathon event, ‘Future Fashion’, on September 20th-21st 2014

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Westfield Labs Scouring The Globe For More Fashion Tech

Racked, August 29, 2014

Westfield Labs, the SF-based technology development arm of the upscale Westfield shopping centres, is on the hunt for the next great fashion tech development. In a resource-rich environment like San Francisco, you would think that they have all the brainpower they need to solve this generation’s shopping dilemmas, but that won’t stop the group from hopping the pond to host a fashion hackathon in front of shoppers at London’s Westfield Mall next month.

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Decoded Fashion to Host Fashion Hackathon at Westfield London

Women's Wear Daily, August 29, 2014

WESTFIELD GETS HACKED: Decoded Fashion will land at the Westfield London mall in west London next month, to host a fashion hackathon in full view of browsing customers. Called “Future Fashion: 24 Hour Hack,” the event will take place at Westfield Sept. 20 and 21, and will involve 60 tech designers, developers and entrepreneurs competing to create new ways to enhance the consumer experience for Westfield’s fashion and retail brands.

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Westfield London To Stage First Consumer-Facing Hackathon

Event Magazine, August 29, 2014

Westfield London will partner with Decoded Fashion to host its first public 24-hour fashion hackathon on the weekend of 20-21 September.

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Westfield London To Host Public Hackathon With Decoded Fashion

The Drum, August 28, 2014

The Future Fashion: 24 Hour Hack will take place 20-21 September and allow shoppers to watch and interact with tech start-ups from across Europe, as they compete to create a new way of enhancing the consumer experience for fashion and retail brands in Westfield.

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