Media coverage
Brand Building: What Startups Can Learn From The Fashion Industry

WeWork, August 6, 2014

Decoded Fashion, a global fashion event series and networking community, recently hosted an event about the importance of branding and connecting with fans. A panel of fashion experts shared effective methods that startups can use to attract loyal customers.

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Decoded Fashion Founder: ‘Designers Need To Launch Like Startups’

The Guardian, April 7, 2014

Freshly acquired by research firm Stylus Media, Decoded Fashion has exploited a gap between the fashion and tech industries. Ami Sedghi talks to founder Liz Bacelar about two worlds together.

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The Future Of Fashion Is Code, Not Couture, Says Designer

Mashable , April 4, 2014

3D printers are giving way to a new aesthetic in haute couture: algorithmic garments and accessories that proudly display their origins in tech.

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Stylus Media Group Acquires Decoded Fashion

Hearst , March 31, 2014

Stylus Media Group is expanding with the acquisition of Decoded Fashion, a New York-based company focused on creating global events that accelerate innovation at the intersection of fashion and retail.

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Events Biz Decoded Fashion Acquired By Stylus Media

Fashionista , March 31, 2014

Founder Liz Bacelar must know what she’s doing because on Monday, Stylus Media Group announced that it would be acquiring Decoded Fashion. Stylus is a business intelligence and consultancy firm founded by WGSN co-founder Marc Worth that focuses on fostering innovation.

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An Instagram For Emotion? Or, The Non Launch Of An App Poised To Launch

TechCrunch, March 14, 2014

Not many people come to SXSW Interactive to talk about an app they plan to launch but then proceed to give almost no detail and not even a name. Which is why it was all the more intriguing to hear Justin Cooke, CEO of Innovate 7, wax lyrical about his new project at the Decoded Fashion session.

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Irish Entrepreneurs Hope South By Southwest Route Leads To Success

Silicon Republic, March 11, 2014

SXSW branched out to include film and multimedia conferences in the mid-Nineties, with the latter event rechristened SXSW Interactive in 1999. By 2010, attendance at the tech-focused gathering surpassed that of the music festival as the event became renowned as a breeding ground for emerging technology.

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Is Fashion In Fashion At SXSW?

Tech City News, March 9, 2014

On Friday Kindred and Liz Bacelar of Decoded Fashion joined us for the panel entitled Fashion Retail Solutions: Beyond the Marketplace – four female founders on what happens to be the eve of International Women’s Day.

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How Y Combinator-Backed 42 Is Bringing Big Data To Offline Retailers

Financial Post, March 2, 2014

Calgarian Cathy Han presented 42 in February last year at Decoded Fashion, a “hackathon” for startups to pitch tech solutions for the fashion and retail industry. With designer Zac Posen as one of the competition’s judges, Canadian model Coco Rocha in the crowd and Marc Jacobs showing off his fall collection in the same night, 42 was selected as a finalist at the Fashion Week event.

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Tech Takes The Runway At New York Fashion Week

Advertising Age, February 10, 2014

Attendees are also keeping a sharp eye out for wearables on the runway. A number of events, like the recent Decoded Fashion meetup that Apple hosted at a store in London, are “indicative” of the trend, which is also tied to a “bigger market for wearables,” said Stylus’ Ms. Harkin.

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