Media coverage
How In-Store Analytics Is Changing The Way You Shop

Fashionista, December 23, 2013

Retailers want to be able to gather the same data that they gather online at their brick-and-mortar stores. Now, thanks to smartphones, retailers are increasingly able to track your every move.

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The Skinny: Decoded Fashion Celebrates Their 1st Anniversary With Underwear Startups

AlleyWatch, July 30, 2013

For their 1-year anniversary of Meetups, Decoded Fashion focused on branding in today’s fashion tech space, which included an underwear startup showcase and panel discussion with Lenihan and Claire Chambers, CEO of Journelle, a lingerie store in NYC that carries multi-brand designs.

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Glamour Magazine Offers Startup How-Tos On Partnering With Publications

AlleyWatch, July 3, 2013

Hofman, a former INC magazine writer who covered startups, said that he frequently meets with founders pitching him a new idea. Decoded Fashion founder Liz Bacelar asked him how he navigates the ocean of pitches, and determines what’s worthwhile.

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Decoded Fashion Showcase Highlights Startups Using Subscriptions

AlleyWatch, June 4, 2013

Hosts Liz Bacelar and Ben Bryce presented 3 fairly new fashion tech companies, followed by a Q & A with the event’s keynote speaker, Ethan Song of Frank & Oak.

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Decoded Fashion: Decoded

Stylitics, May 3, 2013

Stylitics was privileged to speak at the Decoded Fashion Conference at the hyper glam Lincoln Center on Monday. As part of the close-knit fashion-tech community, we got the inside scoop from the brightest in the biz and want to take this opportunity to share some of our takeaways with you!

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The Mayor’s Geek Squad

The New York Times, March 23, 2013

With each passing week, it seems another hackathon — think hacking marathon, usually to a beneficial purpose — is mounted in New York. There was Foursquare’s effort in January that resulted in the Nasdrunk app (it matched the closing value of the Nasdaq with smartphone check-ins at various city bars), and then there was Decoded Fashion, which took place during Fashion Week and was billed by its sponsor, Condé Nast, as the world’s first fashion industry hackathon.

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Does Tech Have a Fashion Disconnect?

RetailWire, March 7, 2013

On the last day of New York Fashion Week in mid-February, Decoded Fashion held a four-hour Fashion Forum programmed to help designers catch up with the latest technological advances. But, with digital content driving engagement these days, the event had an equally important mission of helping tech developers understand fashion.

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GigaOM Reads: A Look Back At The Week In Tech

GigaOM, March 1, 2013

Conde Nast rolled out the red carpet for geeks during this years’ New York Mercedes-Benz Fashion Week by hosting a first-of-its-kind fashion and tech hackathon to create new ideas around how to use technology in the industry. We do admit that does sound kinda crazy and, well, Conde Nast isn’t who we turn to for innovation tips. But then again, the fashion industry is so far behind that they need to start somewhere.

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For Young Editor Scott Dadich, Another Shot At Rewiring Condé Nast

Capital, February 28, 2013

On the Thursday morning of this winter’s Mercedes-Benz Fashion Week, Scott Dadich was by far not the more famous of the two men seated at a circular high-top table near the start of the runway inside one of those white tents at Lincoln Center.

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Fashion Week: Fashion And Tech Mix And Match

PCMag, February 26, 2013

The month of Fashion Weeks is coming to an end—New York and London are done, Milan just showed off its wares, and Paris wraps the season up starting today. Already, though, one strong trend has emerged: the interweaving of technology and fashion. The two are often complementary when mixed but there are some combinations that clash.

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