Media coverage
Fashion Tech Startups Hit The Runway At Fashion Week

Psfk, February 25, 2013

New York-based fashion tech event series Decoded Fashion partnered with magazine publisher Condé Nast to hold the first fashion and tech hackathon held at New York’s Mercedes-Benz Fashion Week. Decoded Fashion founders Liz Bacelar and Stephanie Winston Wolkoff created their company to bring emerging technology to fashion industry.

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Fashion Leaders Shown Limitless Bounds Of Technology

Fibre2fashion, February 23, 2013

On Feb. 2-3, 2013, Decoded Fashion produced the world’s first Fashion Hackathon, presented by Condé Nast – a competition in which 550 top engineers, graphic designers and entrepreneurs had only 24 hours to create an app or startup concept that solves a pivotal industry problem, and that would further the CFDA’s mission of “supporting the overall growth of American Fashion as a global industry.”

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Decoded Fashion And CFDA Host Fashion Hackathon

The New York Times , February 22, 2013

Decoded Fashion, a company aiming to connect the fashion and technology worlds, and the Council of Fashion Designers of America hosted something called a “fashion hackathon,” at the Alley, an event space on Seventh Avenue. An assembly of programmers, developers and graphic designers were given 24 hours to create an app or start-up idea to be pitched to a cast of judges (this reporter included). Five semifinalists were chosen to complete their pitch by the last day of New York Fashion Week, Feb. 14.

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Tech Is The New Black: Decoded Fashion At Mercedes Benz Fashion Week

AlleyWatch, February 22, 2013

Decoded Fashion, hosted by Condé Nast, took place at Lincoln Center and focused on how the tech and fashion industries can work together to the benefit of both industries, lest we forget that fashion is a trillion dollar a year industry where they create tangible products that you see on the streets every day, and if you didn’t, there would be a lot more arrests for public indecency.

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Warby Parker To Help Make Google Glasses Less Ugly

Fashionista, February 21, 2013

Yesterday, when the U.S. Postal service described its forthcoming clothing line as “wearable electronics,” we wondered, “what the hell is that supposed to mean?” Then we noticed that a couple examples of wearable electronics have been in the news of late. There’s Apple’s rumored wristphone/watch thing. And the Google Glass, which made fashion headlines back in September when models wore them down the runway at Diane von Furstenberg–and which Google is now starting to seriously promote.

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Technology Hits the Runway

Council Of Fashion Designers Of America, February 21, 2013

On Feb. 2-3, 2013, Decoded Fashion produced the world’s first Fashion Hackathon, presented by Condé Nast – a competition in which 550 top engineers, graphic designers and entrepreneurs had only 24 hours to create an app or startup concept that solves a pivotal industry problem, and that would further the CFDA’s mission of “supporting the overall growth of American Fashion as a global industry.”

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Why Emerging Technologies May Hold The Future Of Fashion

Terra, February 21, 2013

The glamour of New York Fashion Week may have moved on to London, but excitement still lingers in New York over the industry’s future. That excitement is owed in no small part to Decoded Fashion, a company dedicated to bringing emerging technologies into the fashion world.

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Peer-To-Peer Platform SwatchIt Wins First Condé Nast Hackathon

Min, February 20, 2013

Condé Nast has named the winner of its first Fashion Hackathon, produced by Decoded Fashion, which was held on Saturday, February 2 and Sunday, February 3, 2013. The competition gave engineers, graphic designers and entrepreneurs 24 hours to create an app or startup concept that solved a pivotal industry problem and that furthers the Council of Fashion Designers of America’s mission of “supporting the overall growth of American Fashion as a global industry.”

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Decoded Fashion: Decoded, Pt. 2

Stylitics, February 19, 2013

To cap off another fantastic Fashion Week, we participated in the Decoded Fashion event for the second time on February 14th. Decoded Fashion serves to bring together the leaders and up-and-comers within the fashion and technology industries. Beyond offering a perspective on the future relationship between fashion and technology through a carefully curated group of fashion’s most successful entrepreneurs, leaders, and designers, Decoded Fashion is also an opportunity for three start-ups to present their missions to a panel of judges for a chance to win a $10,000 cash prize!

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Fashion Gets Hacked!

The Genteel, February 19, 2013

Industry visionary and co-executive producer of Decoded Fashion, Stephanie Winston Wolkoff is all about leveraging the power of the tech geeks. In the first ever fashion “hackathon” that concluded this month during Mercedes-Benz Fashion Week in New York, the winning B2B app by SWATCHit received US$10,000 and CFDA backing, sending a clear message to an industry dominated by it-bags, Cara Delevingne and glossy aesthetics: without geek there would be no chic.

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