Media coverage
What Happens When 5th Avenue Fashionistas Meet Silicon Alley Hackers

Pando Daily , February 14, 2013

It is about time the two industries met, and it’s only beginning to trickle down beyond the most surface-level tech innovations like consumer-facing virtual closet apps. Those making the fashion sausage — the buyers, designers, planners, merchandizers, marketers — want actual tools, and they want to be involved in the development of them to ensure their effectiveness. Which explains why techies were invited in to participate in a hackathon related to Fashion Week. With zero hyperbole, the event was dubbed a world first.

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5 Social Media Tips From A Supermodel

Fox News, February 14, 2013

Rocha spoke Thursday at a New York Fashion Week seminar called “Fashion Decoded” about the role of technology in the fashion industry. But what she ended up talking about were her secrets to social media success.

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Decoded Fashion Forum: Live Stream

Style.com, February 14, 2013

NYFW just got techy. Last week, the world’s first Fashion Hackathon united developers, designers and entrepreneurs with insider knowledge of the fashion industry. The intent was for these individuals in the know to come up with an app that could support the global growth of American fashion.

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Supermodel Coco Rocha’s Social Media Game Is On Some Other Level

Betabeat, February 14, 2013

But even if Coco Rocha‘s entire extended Canadian family depended on the number of her Instagram followers, you still have to respect the 24-year-old’s commitment. We discovered as much this afternoon at panel run by Decoded Fashion hosted on the mouth of a runway at Mercedes-Benz Fashion Week.

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Tech Startups Hack It At Fashion Week

Upstart Business Journal, February 14, 2013

It didn’t have a New York Fashion Week runway show attended by Miley Cyrus as stylist Rachel Zoe did nor did it offer you anything for your closet for fall. But SWATCHit, a real-time, Web-based tool and mobile app that connects global designers with overseas producers and artisans from emerging markets, did wow the front row of judges at Decoded Fashion.

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Fashion And Tech Collide At Decoded Fashion

PCMag, February 14, 2013

Fashion and technology came together under one tent at Mercedes-Benz Fashion Week today with designer Zac Posen and Foursquare founder Dennis Crowley. The Decoded Fashion event, hosted by Condé Nast, took place at Lincoln Center and attracted designers, models, developers, and tech and fashion journalists.

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Decoded Fashion At Mercedes Benz Fashion Week 2013

Rakuten Marketing, February 14, 2013

Today we attended Decoded Fashion at Mercedes Benz Fashion Week. Many of our leading (and even some of our newest!) Advertisers and Publishers spoke. Through panels and interviews we heard different brands speak about the new form of commerce, the future of tech and fashion, and the finalists from FashionHack pitch.

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This Is What Fashion Will Look Like In Five Years

Forbes, February 11, 2013

Fashion has a reputation as a fickle field. Still, talk to enough experts on what they see coming in the future, and certain trends and themes begin to emerge. As New York Fashion Week comes to a close, I thought it’d be a fun time to try to peek into the future. To see where the field could be going in the next five years, I spoke to nine of the smartest people I know working across fashion today.

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See The Finalists From The First-Ever Fashion Hackathon

Refinery29, February 10, 2013

The fashion world’s first-ever hackathon went down last weekend, and the results were, let’s just say, hack-tastic (we had to!). Over 78 teams rushed through a 24-hour deadline to submit their ideas to solve fashion’s most pressing problems. 32 teams made it through to the judge’s panel (featuring R29’s own Chris Bunk!), and now five tech-savvy style stars will get the chance to show off their ideas on stage at the Mercedes Benz tents.

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A Fashion Week Hackathon With All The Right Ratios?

Betabeat, February 8, 2013

Into all that drama jumped Decoded Fashion with an exceedingly practical idea: a fashion hackathon where industry insiders tell techies what’s actually lacking in the market. In other words, rather than the umpteenth street style photo-sharing apps, how about the next Fashion GPS, a digital tracker for samples and look books used by designers like Lanvin, Dior and many, many more.

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