Media coverage
Snapchat, Burberry And Grindr Win Big At Fashion Futures Awards

Fashion & Mash, May 19, 2016

There was a healthy dose of optimism in London last night as the industry’s leading fashion and tech names gathered to celebrate this year’s Fashion Futures Awards.

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Decoded Fashion: Driving online success

Fashion United, May 18, 2016

To succeed at e-commerce in 2016 you need to be an editor, a stylist, an analyst as much as a brand.

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Victoria Beckham CEO on Relevancy, Openess and Why He’s Against The See-Now, Buy-Now Model

Fashion & Mash, May 18, 2016

Zach Duane, CEO of Victoria Beckham sat down at Decoded Fashion in London yesterday to share insights on how he believes the brand has managed to gain credibility in the tough celebrity designer space, how VB is viewed in China, and exactly why he thinks the whole see-now, buy-now model can’t work for everyone.

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Sir John Hegarty on why M&S fashion will ‘constantly fail’

The Drum, May 18, 2016

Since its heyday in the 90’s when its clothing graced the cover of Vogue, Marks and Spencer’s fashion sales have steadily declined, with the retailer failing to win over consumer with its ranges, including Per Una and Autograph, something Sir John Hegarty claims is down to a lack of “philosophy” behind the brand.

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The Fashion Futures Award Winners 2016

Decoded Fashion, May 18, 2016

The inaugural Fashion Futures Awards took place tonight at LSO St Luke’s, hosted by Decoded Fashion in partnership with the British Fashion Council.

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Decoded Fashion: Engaging consumers in the digital age

Fashion United, May 17, 2016

It is both unfathomable and daunting to think 90 percent of the world’s information can currently be found online. The digital landscape has become so wide, so varied and so colossal that brands have to be ever more connected to their consumers, to communicate their values and stay relevant in a rising sea of content.

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Grindr on why it won’t be repeating its successful live streamed JW Anderson show

The Drum, May 17, 2016

Gay hook-up app Grindr won’t be taking another foray in to the world of live fashion streaming despite a successful collaboration with British designer JW Anderson earlier this year, as the platform looks to remain “unexpected”.

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Gap is looking to end constant discounting and drive loyalty through new app

The Drum, May 17, 2016

Gap has lifted the lid on the ambition for its recently released mobile loyalty app, with the retailer hoping to eventually track the digital behaviour of its consumers and serve up relevant products in store to close the gap between abandoned clicks.

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The TOPSHOP Challenge – Finalists Revealed

Decoded Fashion, May 3, 2016

Today, Decoded Fashion announces the finalists for the TOPSHOP Challenge. Chosen by the TOPSHOP team, the five finalists reflect the best start-ups and entrepreneurs who are using their technology in a way which enhances the shopping experience for customers, both in-store and online.

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Topshop Challenge finalists revealed

Fashion United, May 3, 2016

Topshop’s start-up competition in partnership with Decoded Fashion to address changing consumer shopping tastes and expectations has revealed the five finalists who have been chosen to pitch their ideas to the judging panel.

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