Media coverage
SXSW Spotlight feat. Fair Fashion with Frank Zambrelli

Fashionotes, March 14, 2016

Frank Zambrelli may not be a name you’re familiar with, but for over 25 years, Zambrelli has been a key player in building some of the world’s top fashion brands including Chanel, Cole Haan, Coach, Reebok, and Judith Leiber. Most recently, he’s been serving as Chairman of The Accessories Council and Senior Advisor to the Fair Fashion Center of Glasgow Caledonian University New York, while overseeing business at Banfi Zambrelli, his brand development and strategy studio. We’re thrilled that Frank was able to lend us a few moments of his time for our SXSW Spotlight Series in partnership with Decoded Fashion.

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SXSW Spotlight feat. Kit & Ace Co-Founder, JJ Wilson

Fashionotes, March 3, 2016

At the ripe age of 26, JJ Wilson (now 27), recognized a void in the luxury apparel industry. After dressing head to toe in performance wear for years, he yearned for functional clothing but with sophistication, style and luxury. Not being able to find exactly what he was looking for, he created Kit & Ace with his co-founder and mother-in-law, Shannon Wilson. Their plan is to deliver innovative products that provide comfort and ease of use to the wearer, while still offering the style and quality of the luxury brands they love. We had the opportunity to sit down with JJ Wilson for our SXSW Spotlight Series in partnership with Decoded Fashion.

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SXSW Spotlight feat. Theory & Helmut Lang’s VP Global Digital Creative

Fashionotes, February 24, 2016

Our first interview is in partnership with Decoded Fashion and features contemporary fashion labels Theory and Helmut Lang’s Vice President Global Digital Creative, Ryan Brockington. Let’s get right into it.

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How the Best in Class Thinks About Mass Customization

AlleyWatch, February 12, 2016

During Decoded Fashion’s recent New York Summit, mass customization and personalization were recurring themes for both established and emerging brands. Levi’s Chief Merchandising Officer Grant Barth noted that customization is one of the strongest growth areas for the 140+ year-old company. Barth also discussed the legacy of Levi’s and the importance of personal experience for the company’s brand – “touching, feeling, and living in the product is more important than anything else.”

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BFC, Decoded Fashion Host Fashion Futures Awards

WWD, February 2, 2016

The British Fashion Council and Decoded Fashion have teamed up again to host the second edition of the Fashion Futures Awards. The event series, which highlights the innovators in the fashion and tech fields, will take place on May 18.

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The Fashion Futures Awards Return To London

Decoded Fashion, February 2, 2016

The Fashion Futures Awards are back in London for their second year set to celebrate the best in Fashion and Tech.

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33 Fashion Tech Quotes for 2016

Mad Street Den (Medium), January 19, 2016

In late 2015 Decoded Fashion, global fashion events leader, held its New York Summit, and hosted hundreds of professionals in fashion and technology to learn from game changers at big brands and startups.

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Phone-first Is the Way Forward: Lessons from Decoded Fashion

Apparel Magazine, December 10, 2015

Did you know that 63 percent of Millennials use Instagram to learn about business products and services, and 74 percent take action after being inspired by a post? That was just one of the many interesting insights shared at Decoded Fashion’s two-day New York summit, which saw brands, retailers, educators and tech experts sharing tips, strategies and lessons learned on the power of blogs to social fails and everything digital in between.

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2016 Year in Preview: Fast fashion slips into high gear (and hits a few speed bumps)

Digiday, December 9, 2015

Despite being under 15 years old, fast fashion ranks second in the worldwide production of pollution, behind only big oil. It isn’t slowing down any time soon — H&M opened 240 new stores in the fall of 2015 alone, the equivalent to three stores per day. But the havoc the industry is wreaking on the environment and the world is beginning to show through. In 2016, while fast fashion will keep growing, it will also face growing resistance.

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Big Data, Storytelling and Customization Were the Big Trends at Decoded Fashion Milan

WWD, November 19, 2015

Big data analytics, appealing and authentic storytelling and customization are the main tools to create a successful engagement between fashion brands and customers. These were among the key takeaways fromDecoded Fashion Milan, the two-day summit, organized in collaboration with e-Pitti, which closed here on Wednesday.

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