Media coverage
W Magazine, Decoded Fashion Announce 2015 Fashion Futures Award Nominees

Fashion Times, October 20, 2015

Earlier this month, news broke that Decoded Fashion and W Magazine have teamed up to launch the Fashion Futures Awards on this side of the pond. Back in May, the first Fashion Futures Awards were hosted in London.

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Fashion Futures Awards Nominees Span Fashion, Tech

WWD, October 19, 2015

W Magazine and Decoded Fashion have chosen the nominees for the first Fashion Futures Awards, which were created last month to recognize innovators in the fashion industry.

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DKNY And Decoded Fashion Collaborate On Startup Competition

Decoded Fashion, October 8, 2015

DKNY is revealed as the brand muse for the Decoded Fashion New York Summit’s tech competition. Dubbed “The DKNY Challenge”, it will seek out the most innovative startups and entrepreneurs to pitch a technology solution that will enhance the DKNY brand experience, both online and offline.

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Here come the Tiger Tech Moms

The Times, October 3, 2015

Is your toddler coding yet? Booked into tech camp? Fluent in Java? You need to get with the program. Will Pavia meets Liz Bacelar, one of a new breed of (very) competitive mothers determined to raise the Mark Zuckerbergs of the future

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W Magazine Launches Fashion Futures Awards

WWD, September 9, 2015

W Magazine and Decoded Fashion, an event series dedicated to connecting emerging technologies and decision-makers in fashion and retail, have partnered to launch the first installation of the Fashion Futures Awards in the U.S.

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Decoded Fashion And W Magazine Launch The Fashion Futures Awards In The U.S.

Decoded Fashion, September 8, 2015

Decoded Fashion and W magazine are bringing the Fashion Futures Awards to the U.S. with an event that will be held on October 29 at The Bowery Hotel in New York City. The awards honor the innovators, disruptors and pioneers who are revolutionizing the worlds of fashion and retail. A dynamic group of leaders and entrepreneurs will be recognized for the best application of new technology, new solutions, and inventive ideas. Categories include mobile, e-commerce, omnichannel, and data and analytics, and entries open today at

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These 3 startups are using technology to shake up the fashion and retail industries

Tech in Asia, July 14, 2015

Decoded Fashion hosted its first Asian summit in Tokyo last week, bringing local and international startups face-to-face with Japanese fashion and retail executives. Five of the startups in attendance also pitched their product or service for a chance to show it off at Isetan, the famed luxury department store that started as a kimono shop in 1886.

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Japan’s Retail Culture Sets the Global Standard

The Business of Fashion, July 10, 2015

It’s been more than 7 years since my last visit to Tokyo and I don’t know why I’ve stayed away so long.

This week, as shoppers crowded into the shopping districts of Omotesandō, Ginza and Shibuya, a distinctive quirk of Japanese retail underscored once again why the country remains unsurpassed in terms of its level of customer service. As sales assistants packed up purchases in shopping bags, they also carefully wrapped these bags in layers of clear film to protect them from the incessant rain that has kept Tokyo very wet this week.

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Decoded Fashion Hits Tokyo

WWD, July 9, 2015

Omnichannel retail, cross-platform strategies and customer experiences were key topics at the inaugural Tokyo edition of Decoded Fashion.

The conference, held Thursday at the Tokyo American Club and attended by some 400 industry insiders, brought together a variety of speakers — mainly from outside Japan — representing companies such as Google, YouTube, and Farfetch. A few brands and local start-ups were also on the agenda.

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From New York To Tokyo, Decoded Fashion Is Giving Startups Access To The Fashion World

Tech in Asia, July 6, 2015

What do fashion shows and tech expos have in common? Both are looking seasons – if not years – into the future. Despite this common ground, however, the two sectors rarely intermingle. The tech and startup world prides itself on being casual, even nerdy – a far cry from the luxury fashion space, where every fold and frill is deliberate.

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