THANK YOU FOR MAKING OUR FIRST FORUM A GREAT SUCCESS!
Decoded Fashion is the first Fashion and Technology Forum Series connecting the world’s best startups and most noteworthy technologies to the Fashion, Beauty and Retail industries to accelerate innovation and increase the bottom line.
Over 250 companies attended Decoded Fashion on April 30, 2012.
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Our Full-Day Forum included:
- CFDA Panel w/ Alice+Olivia, Nicole Miller, DKNY and Kate Spade
- Bonobos' founder talks about Nordstrom's $16 million investment
- Tumblr's new Fashion Content plans
- The Retail Display of the Future
- Content Driven Commerce with Rebecca Minkoff, Saks, Percolate and Instagram
Meet The Speakers
Our speakers represent some of the most successful leaders at the intersection of fashion, technology, design, and entrepreneurship.
EVP & Chief Creative Officer, Calvin Klein, Inc.
Melisa Goldie is the EVP & Chief Creative Officer of Calvin Klein, Inc. Ms. Goldie joined the company in 2001 and was elevated to this role in 2009 after serving as the SVP, Creative Services of CRK Advertising. Ms. Goldie oversees the iconic fashion company’s creative development, strategic planning, media buying and subsequent execution of creative across print, broadcast, outdoor, and digital platforms around the world.
David launched the micro blogging and social sharing platform Tumblr in 2007, using money and experience he'd acquired as a software consultant for online parenting site UrbanBaby. Tumblr hit 20 billion posts this year, and the company more than doubled in size in the last six months. David will disscuss Tumblr’s relationship to the fashion community, how they have embraced the platform and how users have contributed to the company’s massive growth. In 2010, he was named by the MIT Technology Review TR35 one of the world’s top 35 innovators under the age of 35.
Fashion Tech Keynote
Andy Dunn is co-founder and CEO of Bonobos, now the largest apparel brand in the United States ever launched over the web, was initially developed around a better-fitting pair of pants conceived by Andy’s co-founder Brian Spaly. The company has since expanded into a one-stop-shop for guys who want great-fitting, great-looking clothes but don’t like shopping. Dunn graduated from Stanford Graduate School of Business in 2007.
President and Creative Director, kate spade new york
Deborah Lloyd, President and Creative Director of kate spade new york, joined the company four-and-a-half years ago. Before kate spade new york, Deborah spent six years as the Creative Director at Banana Republic. Six years prior, Deborah worked with Rose Marie Bravo at Burberry.
Nicole Miller is a fashion designer with a modern, ageless aesthetic. Her silhouettes are artfully draped to achieve a unique body consciousness. Miller draws inspiration from a wide range of influences including cinema, contemporary art, mid-20th century architecture and exotic cultures. She is known for elements of whimsy and surprise, and is the preeminent New York-based designer among global fashion’s print and color elite.
Fashion Designer, Alice+Olivia
Launched in 2002, alice + olivia by Stacey Bendet is a sophisticated, yet eclectic brand with a playful sensibility, which epitomizes the personality and quirky style of its founder. It all started with Stacey’s search for the perfect pair of pants, and her finally deciding to stop searching to create her own. Shortly after the launch of the line at Barneys New York, Andrew Rosen, the founder of Theory, became a partner in the company.
Rebecca Minkoff founded her own apparel line in 2001. Since then Rebecca has expanded her clothing and accessory line enormously. Passionate about connecting with her consumers, Rebecca has quickly grown to become the #1 independent accessories designer in the United States.
SVP of Global Communications, Donna Karan International
Aliza Licht is SVP of Global Communications for Donna Karan International, and has been working there for over 13 years. Aliza has always kept a low profile at DKNY, and made her first public appearance in 2009 as DKNY PR Girl at Teen Vogue's Fashion University as part of the Fashion in the Digital Age panel. Aliza attended the University of Maryland College Park.
Council of Fashion Designers of America (CFDA)
The CFDA is one of the most influential and impactful organizations in the fashion industry. The council is committed to nurturing the development of the future designers in America. The CFDA’s Educational Initiatives include the CFDA/Vogue Fashion Fund, the Business of Fashion and the Business Service Network. CFDA members include more than 400 America’s foremost womenswear, menswear, jewelry, and accessory designers.
Senior VP, Marketing Innovation and Integration, Macy's
Joe Feczko develops innovative marketing concepts, and ensures integration across all mediums. Throughout his distinguished career Joe has overseen marketing for The Neiman Marcus Group and Avon Products Inc. He is a recipient of the “Excellence by Design Award” by the Pratt Institute, and the 2011 Retail Design Luminary Award by Display and Design Magazine.
Senior Director, Social Media, Saks Fifth Avenue
Carla Dunham heads up Saks Fifth Avenue’s social media team, setting the strategy across platforms and communities. Prior to her current role, Carla worked in PR and marketing at Saks, handling brand launches and press outreach. Her retail career includes merchandising and product development roles at Target and Henri Bendel.
Business Operations, Instagram
Amy handles Business Operations at Instagram. She manages partnerships and works with brands and organizations using the photo sharing platform. Prior to Instagram, Amy worked in Business Development at Sephora, Brand Management at Del Monte and Product Development at Chrysler.
Chief Media Officer, Morpheus Media
Shenan is a Chief Media Officer at Morpheus Media, a CREATETHE GROUP company. Shenan co-founded Morpheus Media in 2001. The agency led digital marketing and media campaigns for luxury and premium brands such as Bergdorf Goodman, The New York Times, Dior, LVMH, Marc Jacobs, Donna Karan, DKNY, Hennessy and The Economist, among many others.
Site Director, Harper's BAZAAR
Joyann oversees all digital editorial for the brand. During her tenure, Bazaar.com has been recognized by min’s Best of the Web Awards for Overall Editorial Excellence and by the Webby Awards for Best Homepage. She previously covered fashion, beauty and celebrity news at InStyle.com, Elle.com, Glamour.com, Modelinia.com, and Shopbop.com.
Chief Creative Officer, Joyus
Gina Pell is the Chief Creative Officer for Joyus, the world's first video commerce destination. Pell, who has a traditional tech background, was previously the Founder & Content Chief of Splendora.com, a pioneering style & culture site established in 1999. Splendora was acquired by Joyus in April, 2011.
Geoff’s background in big data began way before the term “big data” was even coined. Because we process more data at EDITD than anyone else in the fashion business, his experience is essential. Geoff invents amazing tools from new technology with a great team of people, and he’s on a mission to make EDITD into the definitive real-time resource for the industry.
Associate Editor, Mashable
Lauren Indvik is the associate editor of marketing and media for Mashable, where she covers digital marketing news, the fashion industry and the evolving media landscape. In addition to Mashable, Lauren's work has appeared in InStyle, Forbes, USA Today and Fashion Theory, a peer-reviewed academic journal. Lauren is a graduate of Dartmouth College, where she received her B.A. in English with Honors.
Senior Director, Strategic Marketing, SAP Business Objects
Timo Elliott is the Senior Director of Strategic Marketing for SAP. Timo tracks innovation in analytics and social media, including topics such as augmented corporate reality, and social network analysis. Prior to BusinessObjects, Timo was a computer consultant in Hong Kong and led analytics projects for Shell in New Zealand. He holds a first-class honors degree in Economics with Statistics from Bristol University, England.
Founder and Managing Director, Firstmark Capital
Lawrence Lenihan is a Founder and Managing Director of FirstMark Capital and focuses on seed and early stage investments companies that provide technology-based solutions for industries such as retail and fashion; finance and insurance. FirstMark’s investments also include Pinterest, AHAlife, Send-the-Trend, Shopify, Lot 18 and Stubhub. He holds an MBA from the Wharton School of Business.
Shauna Mei is the Founder and CEO of AHAlife.com, an innovative global lifestyle social/e-commerce platform to discover unique products and ideas from around the world. Prior to starting the company, Shauna worked in investment banking and private equity at Goldman Sachs and Aronsson Group. Shauna holds an Electrical Engineering/Computer Science degree from MIT.
President, Fashion Snoops
Lilly Berelovich is the Co-Founder of Fashion Snoops, one of the first online trend services ever launched to become a renowned global research and advisory company. Lilly leads brands like Disney, Hang Ten, Sears, Wal-mart, and Warner Bros in the areas of licensing, branding, merchandising, and design.
Chris is the CEO and Co-founder of Lyst, a social commerce platform that makes it easy for users to buy fashion they discover by following their favorite designers, stores, magazines and friends. Since the launch nine months ago, Lyst already generates millions of dollars in sales for its partners around the world. Prior to co-founding Lyst, Chris was a venture capital investor at Balderton and Benchmark Capital in London.
Tara is the CEO and Co-founder of Buyosphere, a social curation platform based on peer-to-peer recommendations for discovering and shopping products. She was named “one of the most influential women in tech” by Fast Company, and has authored a best selling book, “The Whuffie Factor: Using the Power of Social Networks to Build Your Business.”
Co-Founder, Clothes Horse
Vik Venkatraman is the Co-founder of Clothes Horse, which works with apparel ecommerce companies to quickly and accurately get shoppers the best size clothes - creating more sales, fewer returns and an enhanced shopping experience. Prior to Clothes Horse Vik founded V Bespoke, a custom-tailored clothing company, founded a beverage company, Star Power, and published a book, "Inspired".
Rohan Deuskar is the CEO and Co-founder of Stylitics, a consumer insights company that gives consumers an intelligent and engaging platform to manage their clothing choices and share them with brands and friends. Rohan attended The Wharton School where he gained his MBA, and in the process also started Stylitics. Prior to Wharton, Rohan was Director of Innovation for Vibes Media.
Patrick Sarkissian, Founder of SarkissianMason, a digital agency with its core strength in strategic innovation and customer engagement. Prior to SarkissianMason, Patrick was co-owner of The Scion Group, and co-founder of G-Tech. Patrick graduated from the University of Michigan with a B.A. in English Literature and Business.
Jamal Motlagh is the CEO of Acustom, a company that specializes in individualized and customized clothing line for women with the latest 3D scanning technologies to ensure a flawless fit. His goal is to make customized clothing affordable. He holds an MBA from Harvard Business School.
CEO/Founder, The Budget Fashionista
Kathryn Finney is the CEO and Founder of The Budget Fashionista, and CEO of TBF Group, LLC, parent company Simply Good Media. Kathryn has been featured in more than 600 media outlets, including the TODAY Show, and CNN. She was profiled in numerous publications like the New York Times, and the Wall Street Journal.
Eleanor started her entrepreneurial career in 2004 as a co-founder of Earnest Sewn, where she worked on creating a successful wholesale business, selling product in over 500 stores worldwide. Prior to that, Eleanor worked in-house in the fashion department at Harper Bazaar and Lucky Magazine.
Joshua Dern, CEO and Co-founder of Reqoop has over 15 years of experience overseeing product development, and digital strategy. Joshua has held such positions as SVP & GM of Social Media for MTV Networks, and VP Creative Development & Digital Media for Atlantic Records. Joshua graduated from Syracuse University in ’96.
Heather Marie is the CEO and Founder of 72Lux, Inc., a company focused on enabling editorial commerce and simplifying e-commerce through a universal checkout and proprietary technology. Heather graduated from The University of San Francisco with a B.S. in Management and Marketing.
CEO/Founder, Cut on Your Bias
Louis is the CEO/Founder of Cut On Your Bias, a social commerce platform disrupting the fashion and home design process with crowdsourcing and game mechanics. Both Harvard and Parsons graduate, he designed menswear for Calvin Klein, John Varvatos and Tommy Hilfiger, and saw a need to reduce the huge fallout between sampling and production, and the guesswork that drives those decisions.
Nina is the co-founder of Stylyt, a platform for branded fashion collaborations that involves consumers in the creative process. Nina launched Stylyt while completing her MBA/MA from Wharton and the Lauder Institute. Prior to Wharton, Nina worked at the Estee Lauder Companies and Sense of Fashion.
Chief Creative Officer, Socialyte
Daniel Saynt, Chief Creative Officer at Socialyte.Co, helps fashion and beauty brands understand emerging technologies and bloggers. Daniel has helped direct social media campaigns for Louis Vuitton, H&M, and most recently Rebecca Minkoff. Daniel attended Berkeley, The University of California where he attained a B.B.A. in Business.
Ari Goldberg is the Founder and CEO of StyleCaster Media Group. Prior to launching StyleCaster in 2008, Goldberg served as VP of Strategy and Business Development for LeBron James and LRMR Marketing. During this time he worked closely with some of the world’s best-known brand equities including Nike, Coca-Cola, Wrigley’s and Microsoft.
Karen Griffith Gryga is an experienced venture capitalist and investor with over 18 years of transaction experience. Karen is Co-founder and CEO of FashInvest, a media, events and advisory platform focused on the Fashion Tech, Fashion, Branded Goods, and Retail sectors. She is also a venture partner with Innovation Capital, and Executive Director of the Mid-Atlantic Angel Group.
Angel Investor & Host, Venture Studio
Dave is an Entrepreneur, Angel Investor and host of Venture Studio where he interviews the entrepreneurs, investors, writers & personalities that comprise New York City's entrepreneurial ecosystem and beyond in one-on-one interviews and discussions. He is also the Director of the Venture Lab at Columbia University Tech Ventures where he has spun-out 60+ technology start-ups over the last six years.
Partner, Brooklyn Bridge Ventures
Charlie O’Donnell has been an active member of the NYC venture capital and startup community for ten years as an institutional fund investor and venture capitalist. He has venture experience at Union Square Ventures and First Round Capital. The investments he sourced at First Round Capital include GroupMe, Refinery29, chloe + isabel, Backupify, SinglePlatform, Salescrunch and Docracy.
Chuck Goldman is the Founder and CSO of Apperian. Chuck founded Apperian in 2009, and leads the company’s strategic initiatives and business development. Chuck spent eight years as a Director at Apple, Inc., where he helped integrate apple technologies into Apple’s largest education and enterprise customer infrastructures. Chuck graduated from the University of Massachusetts, Amherst with a B.A. in Law.
CEO/Co-Founder, Point Inside
Josh Marti is the CEO and Co-Founder of Point Inside. The company has a mission to connect shoppers, retailers, and brands in a revolutionary new way. Prior to this venture, Josh helped launch Qualcomm’s location based products for a number of wireless carriers. Josh graduated from Seattle University where he earned a B.S. in Electrical Engineering.
Jorge Fernandes is the CEO of MOBIbucks, a global mobile payments technology company and a leading provider of mobile marketing and payments solutions for banks and merchants. Prior to starting MOBIbucks, Jorge authored over a dozen patents in the areas of payment technology, software algorithms, robotics, digital feedback, and laser systems and worked in a number of mobile companies. Jorge holds an MBA from Santa Clara University.
GM, Aurasma HP Company
Jennifer Rapp is the General Manager of Aurasma, the world’s leading Augmented Reality platform. Ms. Rapp’s background is in operations in emerging and cloud based technologies. Prior to her current position, she was VP Operations at Autonomy and COO at DiscoveryMining.
Executive Vice President, Me-ality by Unique Solutions
Judith Richardson, as Executive Vice President of Me-Ality by Unique Solutions, an innovative body scanning technology that matches consumers to brands, styles and sizes that fit them best based on their exact body measurements. Judith is a strong advocate of living the Me-Ality brand inside and out, as well as a master strategist of performance and quality assurance.
Steve is CEO and co-founder of wireWAX with Dan Garraway. After working for over 10 years in the TV and web video industry in the UK, it was clear that there was an obvious need to make video intelligent - in 2009 wireWAX began and its taggable video tool is now making ripples across the globe.
Raj is a CEO/Founder of Styku, inexpensive body scanning system using Kinect, handpicked by Microsoft as the solution in the apparel space that utilizes depth sensing technology, designed to overcome the #1 hurdle in online apparel sales for the online retailer; the inability to “try before I buy.” He has a decade of experience in building software solutions for apparel industry.
Adam is the CEO of lilitab, an interactive kiosk company focussed on the use of tablet computers in public environments. Adam has spent over 18 years crafting unique and compelling interactive experiences for museum, retail and event clients. He graduated from the University of Teesside with a B.A. in Product Design.
- Registration Open
- Registration and Networking
- Welcoming Remarks: Stephanie Winston Wolkoff, Founding Director, Fashion Lincoln Center, Fashion Consultant to IMG
Content-Driven CommerceIn the ripened era of social value, learn with experts how to select the right content strategy for each platform, and to launch a successful social campaign to impact the way consumers discover and buy.
Moderator:Cate Corcoran, Fashion and Technology Journalist
Instagram, Amy Cole, Business Operations
Percolate, Noah Brier, Co-Founder
Rebecca Minkoff, Fashion Designer
Saks Fifth Avenue, Carla Dunham, Senior Director, Social Media
Secrets from Social Curation ProsThe overwhelming amount of online content now is being curated to manageable collections of products centered around shared taste. Browsing curated collections is a powerful tool for consumers to discover new products and retailers.
Moderator:Daniel Saynt, Chief Creative Officer, Socialyte Co
AhaLife, Shauna Mei, Founder/CEO
Buyosphere, Tara Hunt, CEO/Co-Founder
Feyt, Eleanor Ylvysaker, Co-Founder
Lyst, Chris Morton, CEO/Co-Founder
Crystal Ball Approach into Consumer BehaviorIn the new social era, consumers no longer abide by set fashion rules and define their own style and trends. Real-time fashion analytics is a powerful tool to predict consumers’ real desires today and tomorrow.
Moderator:Timo Elliott, Senior Director, Strategic Marketing, SAP Business Objects
EDITD, Geoff Watts, Co-founder
Fashion Snoops, Lilly Berelovich, President
Stylitics, Rohan Deuskar, CEO/Co-Founder
- Networking Break
Consumer-Powered DesignConsumers today care less about labels and more about personalization. This panel is about taking the consumer engagement to the next level by letting them be part of the design process.
Moderator:Joyann King, Site Director, Harper's BAZAAR
Cut on Your Bias, Louis Monoyudis,CEO/Founder
Stylecaster, Ari Goldberg, CEO/Founder
Stylyt, Nina Cherny, Co-Founder
Technology Keynote AddressInterview with David Karp, CEO/Founder of Tumblr by Mashable's Associate Editor Lauren Indvik
CFDA: Designers and Tech InnovationThe Council of Fashion Designers of America is the absolute creative authority in the industry. See how some of its key members are using technology to impact their business.
Moderator:Aliza Licht, SVP of Global Communications, Donna Karan International
Deborah Lloyd, President and Creative Director, kate spade new york
Nicole Miller, Fashion Designer
Stacey Bendet, Fashion Designer, Alice+Olivia
Fashion Tech Keynote AddressAndy Dunn, CEO/Founder of Bonobos
Investor Reveal: Rising Startup StarsNo one is more hungry for the next big thing in tech and innovation than investors and VCs, because they are used to making high stake decisions every day. This group will discuss funding criteria, trends in fashion tech and address whether we should be expecting a fashion tech bubble.Brooklyn Bridge Venture, Charlie O'Donnell, Partner
FashInvest, Karen Gryga, CEO
Firstmark Capital, Lawrence Lenihan, Founder and Managing Director
Venture Studio, David B. Lerner, Angel Investor and Host
Perfect Fit Equals Perfect SaleCustomization and personalization tools are becoming key in providing online consumers a better experience. Far and away, the biggest barrier to adoption of the online retailing market is the FIT. How can users find products to match their body dimensions? For retailers, the challenge is making the fit process frictionless and 100% accurate. But why bother? There are millions to be saved in returns and increased revenue from customer loyalty!
Moderator:Kathryn Finney, CEO/Founder, The Budget Fashionista
Acustom, Jamal Motlagh, CEO
Clothes Horse, Vik Venkatraman, Co-Founder
Macy's, Joe Feczko, Senior VP, Marketing Innovation and Integration
Me-ality, Judith Richardson, Executive VP
Styku, Raj Sareen, CEO/Founder
- Networking Break
New Retail Power of VideoVisual experiences are irresistible engagement tools. Cutting-edge video tools are now empowering brands to not just engage with consumers but also enable them to shop.
Moderator:Shenan Reed, Senior Media Officer, Morpheus Media
Joyus, Gina Pell, Chief Creative Officer
StyleHaul, Stephanie Horbaczewski, CEO/Founder
WireWAX, Steve Callanan, CEO/Co-Founder
Virtual Bait to the StoreRetailers are striving to offer consumers seamless shopping experiences across devices, across screens, offline and online. The new challenge is to keep bringing them to physical locations. Learn how social sharing, interactive mirrors and location-based rewards are guiding customers to see what you have in store.
Moderator:Patrick Sarkissian, CEO/Founder, SarkissianMason
Aurasma HP Company, Jennifer Rapp, GM
Lilitab, Adam Aronson, CEO/Founder
Point Inside, Josh Marti, CEO/Co-Founder
Reqoop, Joshua Dern, CEO/Co-Founder
Streamlining CheckoutUnprecedented global mobile adoption and the emergence of new point of sale options are enhancing the shopping experience with faster unified payment options. This panel will show emerging checkout technologies in stores, online and mobile space and the challenges retailers face in delivering better payment processes to the consumer.
Moderator:Chuck Goldman, CEO, Apperian
72Lux, Heather Marie, CEO/Founder
Kokley, David O'Hara, CEO/Co-Founder
Mobibucks, Jorge Fernandes, CEO
Fashion Keynote AddressMelisa Goldie, EVP & Chief Creative Officer, Calvin Klein, Inc.
- Final Remarks
Calvin Klein, Inc
Kate Spade New York
Saks Fifth Avenue
Barneys New York
New York Magazine
The New York Times
Aurasma an HP Company
Brooklyn Bridge Ventures
BOND Strategy and Influence
New York Observer
Alice Tully Hall is a concert hall at the Lincoln Center. It is located at 1941 Broadway (on 65th St between Broadway & Amsterdam).
Through commerce, fashion, and technology we find ourselves increasingly merging while the industry is discovering how to best harness new technological developments and the growing challenges inherent in the blending of two disparate industries. Decoded Fashion serves to illustrate those new developments, foster discussion about the successes and challenges that have been found, and develop new methods and solutions to the ever-evolving entity that is fashion. We aim to create new paradigms and partnerships with both established brands and ambitious start-ups.
Decoded Fashion was created by Liz Bacelar, founder of Tecnamedia - a PR and marketing consulting firm for innovative technology and e-commerce companies. Tecnamedia's past and current clients include some of the world's best hi-tech and innovative startups.