ORA challenges Google Glass with a different take on wearables
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“Rule number one in any startup playbook: never try to challenge an internet giant head on, especially if it’s Google or Apple. But if you’re in a wide open category like wearable computing, the rule doesn’t apply. Here, out-of-the-box thinking matters more than economies-of-scale, and that’s precisely what Optinvent, a French company with a presence in Singapore, is banking on.”

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