Proenza Schouler Unveils Instagram Project
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“Jack McCollough and Lazaro Hernandez wanted to find a new way to tell the story of making a Proenza Schouler collection, and they’ve chosen Instagram as their medium. The digital project, which will give followers a behind-the-scenes glimpse into the making of Proenza Schouler’s fall 2015 collection through a series of posted images, will begin rolling out today on the brand’s Instagram account, @proenzaschouler.”

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Decoded Fashion - Fashion Tech Daily -  Proenza Schouler