Rapha Climate ‘Vault’ Lets Shoppers Test Cycling Gear

Decoded Fashion - Weekly Stories - The Rapha Vault
Image source: The Rapha Vault, East London

Granting cyclists the opportunity to test kit pre-purchase, British brand Rapha has unveiled a climate-controlled room at its second London Cycle Club (flagship), based in Old Spitalfields Market, east London.

The Rapha Vault – located in the basement of the warehouse-style store – allows consumers to test the fit and functionality of the brand’s sports gear on a static bike in wind speeds of up to 50kph, and temperatures ranging from 0 to 30 degrees centigrade. Hourly sessions are free, but must be booked in advance.

The Vault adds another string to Rapha’s hybridised bow. As with its other global flagships, the Spitalfields destination is a major meeting place for cycling fans, and includes a café with multiple screens showing key races and cycle-themed content, plus an exhibition/events space.

The UK remains a prime destination for Rapha, where its road bikes have seen their strongest growth over the past year (up 4.2% in 2015). One in three Britons are now cyclists – 49% of which are millennials (Mintel, 2015).

Guest post Stylus.com by Katie BaronStefanie Dorfer