Reebok Encourages Customers To Hack Apparel Purchases With Silkscreen Art

“Reebok recently staked out their own spot on the heavily trafficked southwest corner of Union Square with the opening of a new FitHub concept store. Like other FitHub locations, this one will combine a retail shop with a Crossfit gym. A unique addition to the Union Square location is ‘Local 1nk’ an apparel customization program which gives customers an opportunity to personalize their purchases for free.”

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Decoded Fashion - Fashion Tech Daily - Reebok