In Shanghai, Burberry Continues Its Streak Of High-Tech Flagships

“Next week, Burberry will open the Burberry Kerry Centre, its eighth store in the city of Shanghai. The flagship store’s exterior has an animated facade that reacts to changes in natural light and weather. Inside, select merchandise will have RFID technology that will trigger runway footage and product information in the dressing room, as mirrors turn into screens.”

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Decoded Fashion - Fashion Tech Daily - Burberry Flagship Shanghai