3d scanning
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“London boutique shop MACHINE-A recently collaborated with the fashion website SHOWstudio to create an online interactive experience where SHOWstudio 3D scanned the entire brick and mortar store to create a virtual shop. Visitors can explore every nook and cranny of the store, including flipping through the guest book and reading some of the comments.”

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Decoded Fashion Fashion Tech Daily - Arden Reed Tailor Truck

 

1. The Latest In The Custom Clothing Clone Wars: Tailor Trucks and 3D Scanners

The startup Arden Reed has made it possible for customers to get fitted via 3D scanners in so-called Tailor Trucks. The downside: “there’s no proof yet that custom sizing is a sustainable e-commerce venture.”

2. Tod’s Targets Loyalists With Logo Driven Mobile Ad 

“Italian leather goods company Tod’s is targeting culturally-minded affluent readers of Condé Nast’s W magazine with a banner advertisement on the publication’s mobile Web site.”

3. Pharrell Williams Announces ‘Long-Term Partnership’ With Adidas

Adidas and Pharell Williams are entering into a collaboration that is set to launch this summer. The collection will make use of William’s fabric company Bionic Yarn. “Working with an iconic brand like Adidas is such an incredible opportunity,” said Williams in a statement.

4. Consumers Say No To In-Store Mobile Tracking

A survey by OpinionLab has found that the majority of U.S. consumers do not want to be tracked when shopping in stores. This was mainly down to their lack of trust in retailers’ motives for using in-store tracking.

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Australia Takes Its Fashion Week to the Masses
Australia skips the exclusivity of invite-only fashion shows and makes it accessible to all by livestreaming the catwalks on giant screens placed at a public square and a popup bar. Read more on The High Low. 

Photon 3D Scanner Will Let You Turn Real Objects Into Printable Objects 
The Photon 3D Scanner uses a high definition camera and laser to scan objects in only 3 minutes. TechCrunch has the details.

Styled by Noir Mixes E-Commerce and Style Blogging
Styled by Noir duo Stephanie Jenkins and Sivan Ayla Vardi introduce a new way of e-tailing: they style, they blog, they sell. Find out more about brandpartnerships and how it works on WWD.

Myntra Buys Fitiquette, A Disrupt Finalist With A Virtual Fitting Room, As India’s Online Fashion Market Heats Up
TechCrunch reports that Indian Myntra acquires SF startup Fitiquette, the virtual fitting room allowing users to make mannequins true to users’ sizes and try on clothes.