advertising
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“Big brand retailers such as Ted Baker, Dune and leading Airports are all being linked with the launch of a new augmented in store advertising solution that uses customer smartphone date to more effectively monetize shop floor space.”

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Decoded Fashion - Fashion Tech Daily -  Samsung
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“I never thougth I’d say it, but buses just got interesting. Exterion Media, Europe’s largest privately held Out-of-Home advertising business, has announced that it has equipped 500 London buses with beacon technology – to send targeted ads to commuters.”

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Decoded Fashion - Fashion Tech Daily -  Mobile Shopping x Beacon Technology
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“It was only a matter of time before Instagram allowed advertisers to sell products through its app — long a source of frustration for fashion brands and retailers on the platform. On Tuesday, Instagram announced that it will begin testing a variety of new ad formats, allowing advertisers to sell products, solicit website sign-ups and prompt app downloads, all within Instagram.”

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Decoded Fashion - Fashion Tech Daily -  Instagram
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“Retailers are looking past your beat-up sneakers and pajama pants to analyze the way you interact with their products, displays, and employees in-store. Today’s most innovative retailers are effectively instrumenting shoppers using different physical and digital technologies to track movements, behaviors and preferences. They are using data collected from connected kiosks, beacons, Wi-Fi networks and increasingly products themselves to optimize operational decisions. This includes everything from merchandising mix and pricing to store layout.”

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Decoded Fashion - Fashion Tech Daily -  IoT
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“The move, which comes a little more than a week after the online marketplace announced it was spinning off PayPal, aims to draw shoppers to eBay in the lead-up to the holiday season. The campaign includes four TV spots as well a range of online and mobile ad buys and advertising on social networks.”

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Decoded Fashion - Fashion Tech Daily - ebay
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“Snapchat, the startup that raised money this year at around a $10 billion valuation without any revenue, will start making money from advertising soon.”

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Decoded Fashion - Fashion Tech Daily - Snapchat
 4circle

“Through using Instagram, iconic fashion brands have realized just how powerful the social media app truly is. So much so that the two have joined forces to create video advertising campaign that will be displayed exclusively via Instagram’s newsfeed.”

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Decoded Fashion - Fashion Tech Daily - Instagram Ads