Decoded Fashion - Weekly Stories - The New Stand
Image source: WWD

Based in New York’s bustling Union Square station, innovative retail concept The New Stand is providing commuters with convenience-based products, news, video content and digital deals that change on a daily basis. The move caters to modern consumers’ expectations of constant refreshes of information and inspiration.

Capitalising on the station’s daily flow of 150,000 visitors, the diminutive 150 sq ft concept aims to bring the ubiquitous subway newsstand into the modern era. It still serves print news and magazines from its moveable modular fixtures, but also provides content from media partners including Time Inc. and Broadly (media group Vice’s ‘women’s interest’ channel) via its accompanying app.

Furthering the relationship between content and product, chief executive Andrew Deitchman says the content on the app will eventually help to inform product choices, effectively rendering the concept a walk-in “shoppable magazine”.

Focused on utility and context, the store is stocked with modern takes on ‘essentials’ including cold-pressed juices, Help Remedies pharmaceuticals, Yeti Yoga Mats and Sir Richard’s Condoms. It will also offer contextual deals to app ‘members’, such as free promotional or discounted umbrellas when it’s raining.

A second, 300 sq ft location is due to open in luxury shopping centre Brookfield Place in downtown Manhattan next spring.

Guest post by Alison Gough & Katie Baron


“Ebay is today rolling out a new user experience on mobile, called eBay 4.0, which will for the first time introduce a unified look-and-feel to the company’s iOS and Android apps, while also offering more opportunities for customization and personalization in the future.”

Read Article

Decoded Fashion - Fashion Tech Daily -  Ebay x App

Decoded Fashion - Weekly Stories - Sean Q&A
Image source: Sean Rad

When it comes to true connectivity, fashion retail could learn a thing or two from Sean Rad – founder and CEO of one of our era’s most defining phone apps. Since launching in 2012, Tinder has gone from strength to strength, making 8 billion matches worldwide in just three years. But in an increasingly crowded dating app marketplace, what is Tinder doing differently? We spoke to Rad about creating connections, keeping things simple and why data isn’t necessarily enough.

How did you come to found Tinder? Could you connect the dots between previous roles on your CV, and how they led to your current one?

I’ve always had a deep curiosity for how people communicate and connect with each other. My first venture, Orgoo, a unified communications platform, aimed to improve the underlying tools we use to communicate. Next, I started, which was the largest celebrity endorsement platform for social media at the time and dealt with the challenges brands had with reaching their respective audiences on Twitter and other social media platforms.

Tinder is designed to break down the physical and emotional barriers that exist when trying to meet new people. Tinder seamlessly connects you to new people around you – whether you are looking for friends or a date – who are also interested in getting to know you, too.

You’ve previously described Tinder, on the surface level, as a “fun, light experience”. How important do you think this is when it comes to creating successful mobile technology – not only in dating apps, but also in other areas like fashion?

Solving a real problem for your user base, in any industry, can be a big challenge, but the user experience shouldn’t be. Keeping things simple and easy is the best way for users to find value in your product.

How is Tinder keeping ahead of the dating app crowd? Apps like Happn and Hinge are just some names experiencing growth in 2015.

We really don’t keep tabs on other companies. We’re focused on our own mission and let our users guide what we focus on. We listen to our users and work hard to build the best experience for them. In just three years we have users in every country around the world and have made 8 billion matches. Twenty-six million matches happen each day – and our user base is still growing. We are creating connections that otherwise would never have existed if it wasn’t for Tinder, and in that sense we feel like we are truly making an impact on the world.

One of the big topics at the NY summit will be how retailers can learn from their consumers through data. How has Tinder’s development been informed by user preference and behaviour?

We learn a lot about our users with every swipe they take. We use data to deliver a better experience via better recommendation, and also to inform the decisions we make internally. The more we understand about our users and what within the app is resonating with them, the better we can determine which changes to the app will have the most significant impact. That said, data can only take you so far. It’s important to also seek a qualitative understanding.

What’s the biggest lesson you’ve learnt from the creation and marketing of Tinder?

We can’t live without human connection.

To hear more from Sean Rad, book your ticket for the Decoded Fashion NYC Summit on October 28-29.

Reported by Claire Healy

Decoded Fashion - Weekly Stories - Swipecast App
Image source: Swipecast

Social media and app culture are disrupting the traditional channels through which brands, photographers, stylists and designers book models, allowing for more freedom, flexibility, and individuality in the industry. Swipecast, a New York-based application launched for the iPhone, allows models to organise their own calendars and access new opportunities in real time, on the go. The app bypasses agency middlemen, and takes only a 10% cut.

The app comes at a time when controversy is circling three of London’s top modelling agencies, which have been accused of running a cartel to keep their prices fixed at a high rate, and eliminating the competition.

The Uber-like model, which features a similar two-way rating system, will offer more creative, flexible and ultimately accessible opportunities for independent clients, and those struggling to afford agency rates. It equally offers models the chance to maximise their time. So far, creatives using the app include New York-based photographer Ellen Von Unwerth and stylist Katie Burnett.

Similarly, social photo-sharing app Instagram has become one of the leading alternative ways for brands and agencies to find models. Marc Jacobs’ now defunct Marc by Marc Jacobs brand was the first to pick up on this, casting quirky, alternative models for a number of popular campaigns and inspiring others to do the same. International agency IMG Models launched the hashtag #WLYG – We Love Your Genes – on Instagram last December to scout new talent, signing 50 models as a result.

The traditional fashion hierarchies are crumbling, with younger, lesser-known models rising steadily in influence thanks to increasing exposure online. For the A/W 15-16 campaign season, a proliferation of new faces in high-profile shoots for Gucci and Louis Vuitton suggests brands are looking to re-energise their offerings and pull the focus off icons and celebrities.

Guest post by Lisa Payne

Decoded Fashion - Weekly Stories - Louboutinize
Image source: Christian Louboutin

French luxury footwear label Christian Louboutin is bringing its famously glamorous ethos direct to social media with the launch of a free smartphone app that adds Louboutin-inspired filters to user’s images before sharing them on social media. Dubbed Louboutinize, the app (developed in-house) works in a similar way to popular photo-sharing platform Instagram, which now has more than 300 million users worldwide.

Users can take photographs directly in-app, or select an existing image from their smartphone library, and apply one of three filters conceived to denote the brand’s aesthetic. ‘Rouge’ adds a red tint in a nod to the signature red soles of Louboutin shoes, while a whimsical ‘Legs’ filter superimposes a pair of pins over the image, such as a burlesque dancer, a circus performer or an equestrian. Finally, ‘Crystallise’ imbues the photo with a slightly warped, cut-glass effect to “add sparkle”.

Post-editing, users can press a lighting bolt icon at the bottom of the screen to share the image directly to social media networks Twitter, Facebook and Instagram, accompanied by the automatically generated hashtag #Louboutinize, plus the name of the filter used. Before sharing, users can also press a question mark icon for further information on the inspiration behind each filter.

Additional filters, including one devised specifically for men, will be revealed in September 2015.

Louboutin isn’t the only brand issuing its own filters. At German designer Karl Lagerfeld’s concept store in Amsterdam, the changing rooms are equipped with touchscreen photo booths that let shoppers snap their outfits, apply ‘Karl-inspired’ filters and share via social media or e-mail.

Guest post by Samantha Fox & Katie Baron

“Ebay Now, the e-commerce site’s same-day delivery service, is shutting down. As of Monday, eBay has put the brakes on the service, which offered courier delivery of popular items like T-shirts and toilet paper from local retail stores in New York, San Francisco, Chicago, and Dallas.”

Read Article

Decoded Fashion - Fashion Tech Daily -  Ebay Now

“When you see a pair of beautiful shoes in a shop window, your heart can’t help but skip a beat. You go into the store and take a peek at the price tag. You know it’s too much. You walk around the store looking for something more affordable but with your eyes and heart fixated on that very first pair of shoes you saw in the display. You go back, throw monetary caution into the wind and decide to buy that pair anyway.”

Read Article

Decoded Fashion - Fashion Tech Daily - Elanic

“The e-commerce world just a whole lot smarter. A Seattle-based team of former Amazon employees bring to life your new personal shopping assistant, Mona. Set to redefine retail consumption, the consumer-centric app merges personal assistance and data intelligence to create the ultimate personal shopping experience.”

Read Article

Decoded Fashion - Fashion Tech Daily - Mona

“Sold to consumers as a personalized experience of the high end shops in London’s Covent Garden, new shopping app The Pass will give the areas shops and ruling council – Capital & Counties Properties PLC (‘Capco’), which is responsible for the management and curation of some 1 million sq. ft. of space at Covent Garden – access to unprecedented levels of details as to what shoppers are doing in the area.”

Read Article

Decoded Fashion - Fashion Tech Daily - Covent Garden App

“Harvey Nichols has today launched a new loyalty app and programme which promises to reward customers for each and every pound spent. The programme offers 1 point for every pound spent in the UK, in store or online, and in any UK Harvey Nichols bar or restaurant, which includes its OXO Tower restaurant.”

Read Article

Decoded Fashion - Fashion Tech Daily -  Harvey Nichols
1 2 3 5