apple music
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“If there are two non-fashion industries that Burberry has most clearly aligned itself with during Christopher Bailey’s tenure, they would be music and technology, the latter being a space in which the brand has prided itself on being an early adopter. At London Fashion Week a year ago, Burberry became the first fashion brand to test out Twitter’s buy button.”

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Decoded Fashion - Fashion Tech Daily - Burberry x Apple Music
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“Now we know where Apple music executive Ian Rogers is heading: He’s going to run digital for LVMH, the giant French luxury company. Last week news broke that Rogers, a longtime digital music veteran who had helped Apple launch its new Apple Music subscription service, was leaving the company. But we didn’t know where he was going, beyond the fact it was supposedly in Europe.”

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Decoded Fashion - Fashion Tech Daily -  Ian Rodgers x LVMH