apple
1

“The vast majority of Apple Watch owners in the UK and US are using Apple Pay, according to new research. Independent research platform Wristly asked around 1,000 respondents whether they were using the contactless payment system on their Watch, 80 per cent of whom said they were. “

Read Article

Decoded Fashion - Fashion Tech Daily - Apple Pay
1

“As the eagerly-awaited Apple Pay went live on Tuesday after months of anticipation, consumers with bank accounts at HSBC, First Direct, Barclays, Lloyds and Halifax could not take advantage of the contactless payment service.”

Read Article

Decoded Fashion - Fashion Tech Daily - Apple Pay
1

“Can wearable technology ever really be wearable? That’s the question Apple wants to tackle when its Apple Watch goes on sale April 24.”

Read Article

Decoded Fashion - Fashion Tech Daily - Apple Watch
1

“Apple is purportedly telling its retail store employees to encourage customers to order the Apple Watch online.”

Read Article

Decoded Fashion - Fashion Tech Daily - Apple Watch

applewatch

As most schoolchildren are told from a young age, A stands for Apple; April, on the other hand, surely stands for the Apple Watch. The industry’s most hotly-anticipated wearable has been preceded by months of speculation – could it sell as well as the iPad on its launch? Will it provide a natural fit for fashion editorials? Now, on the eve of its launch, keen industry-watchers are looking to Baselworld (the watch industry’s international trade fair) for possible rivals. There, a crop of new announcements are proving themselves worthy contenders to the smart watch throne – one which, as we should remind ourselves, Apple hasn’t ascended to quite yet.

 

Coming from the other side of the bridge where technology meets luxury fashion, TAG Heuer have announced their plans this week to release a smart watch by this Christmas. In a significant move against Apple’s projected domination, the first smart watch from the world-famous Swiss watch brand will run on Google’s Android operating system – on a processor, moreover, created by keen wearables power player Intel. You’ll have to wait to find out more, though. At the Baselworld conference, chief executive Jean-Claude Biver told the crowd, “We don’t want the competition to know what we are going to do.”

 

Never easily dismissed, the irrepressible musician-turned-technologist will.i.am also announced a new partnership at Baselworld. KERING-owned Gucci, which recently changed hands from the Gianninis to Alessandro Michele, will also bring its timepieces into a new era through a collaboration with willi.i.am’s range of wearables.

 

For those of you still convinced that Apple’s the only brand that will get you telling the time more smartly, there’s not long to wait: the official release date is slated for UK stores on 24 April, but you’ll be able to order from the 10th. But if Baselworld is anything to go by, the smartwatch marketplace is about to get very interesting.

Writer: Claire Healy

1

“The Apple Watch is here at last — and the fashion retail world is getting firmly behind it. The company unveiled details of the long-awaited — and much-hyped — smartwatch, its first new product since the release of the iPad five years ago and its first true fashion item, at a media event here Monday that also included a slew of other product announcements, apps and an update on retail growth in China. “

Read Article

Decoded Fashion - Fashion Tech Daily -  Apple Watch
1

“In a lab shut off from communication with the outside world and where visitors can’t bring in a pad of paper, let alone a phone, Apple Inc. has given some companies special early access to Apple Watch.”

Read Article

Decoded Fashion - Fashion Tech Daily - Apple Watch
1

“Yes, we know a whoooole lot about the Apple Watch by this point, but not when exactly it’s coming. But now, Apple’s sent out invites for a “Spring forward” event on March 9th.”

Read Article

Decoded Fashion - Fashion Tech Daily -  Apple Watch
1

“Even before having used an Apple Watch, Daniel Breslan is pretty sure how people will use his app, Departure Board, on one. “When you’re waiting in a station cafe, pub, lounge, you have you own personal departure board and you do not have to move to keep checking the screens on the platform,” he explains.”

Read Article

Decoded Fashion - Fashion Tech Daily - Apple Watch
1

“Apple will debut its first boards on Pinterest today, a two-fold collaboration that also marks the latest iteration of the Rich Pin, or pins that include information like real-time pricing of a product, where to buy something or maps, addresses and phone numbers.”

Read Article

Decoded Fashion - Fashion Tech Daily -  Apple x Pinterest
1 2 3 5