Beacon Technology

“The UK’s largest shopping centre, Trinity Leeds, is installing beacon technology to make it what owners Land Securities believes to be the “UK’s most digitally enabled retail and leisure destination”.”

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Decoded Fashion - Fashion Tech -  Trinity Leeds Installs Beacons

“While TagPoints is looking to enhance the in store experience, Sayduck, a London based company founded by Mikko Martikainen, has developed an app which uses cutting augmented reality technology to bring catalogs to life and enable customers to see how everything from a sofa to a bookshelf would look in their home.”

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Decoded Fashion - Fashion Tech Daily - Sayduck

“According to a new report from ABI Research, retail is – surprisingly – not the largest market for this newer technology. In fact, it’s the smallest.

However, it’s worth pointing out that when ABI says retail is the smallest market, it’s talking in terms of shipments. If you were to consider the total revenue opportunities, retail will remain the largest market, notes Connolly, given the potential around analytics, CRM and advertising as beacons are adopted for things like indoor location, electronic shelf labeling, smartphone apps, mobile payments and more.”

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Decoded Fashion - Fashion Tech Daily - beacons Macys

“Malls may be in the early stages of implementing the Bluetooth devices, but they’re dreaming big.”

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Decoded Fashion - Fashion Tech Daily - iBeacons in malls

Decoded Fashion - Fashion Tech Daily - Kenzo Digital Pop Up Paris


1. Tom Ford Launches E-Commerce

“From today, will offer an accessories-driven selection of the designer’s goods including handbags, shoes, small leather goods, eyewear and jewellery, as well as the Tom Ford Beauty collection of cosmetics and fragrances.”

2. Google Glass Partners With Luxottica

Google Glass has entered a strategic partnership with the parent company of eyewear brands such as Rayban and Persol to “design, develop and distribute” Google Glass eyewear.

3. Kenzo Hosts A Digital Pop-Up In Paris To Benefit Marine Life

To support their #NoFishNoLife collection, luxury brand Kenzo are hosting a digital pop-up installation in Paris – “every time someone makes a purchase or posts an Instagram photo of the pop-up with the corresponding hashtag, a fish is added to the virtual aquarium.”

4. Steve Madden And Brian Atwood Make Some Fashionable Plans

After reporting over $340 million in net sales for 2013, Steve Madden has acquired shoe brand Brian Atwood.


  1. How Beacon Technology Could Change the Way We Shop
    With more retailers taking an omnichannel approach to shopping, the line is blurring between online and offline.
  2. Looking Back at SXSW: Wearables, Privacy and Avoiding Bandwagons
    Recaps the highlights of this year’s SXSW Interactive conference and identifies key takeaways for the fashion industry.
  3. Why Fashion is Key in the Wearable-Tech Craze
    Wearable technology will be the next “it girl” in the fashion world.
  4. Jimmy Choo Owner Labelux Said to Hold Early Talks for Unit’s IPO
    The company that holds brands including Bally, has had preliminary meetings with bankers about the possible sale of a stake in the luxury shoemaker via an initial public offering, a person familiar with the matter said.