beauty retail
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“Oftentimes, we find ourselves doubting if an ad can really deliver on its promise. Sometimes, it just sounds too good to be true so we end up just not believing at all. However, Brazil Neutrogena came up with one that lets readers wipe off makeup straight from a a magazine model’s face so as to test Neutrogena Deep Clean wipes.”

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Decoded Fashion - Fashion Tech Daily - Neutrogena
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“While buying an Armani foundation at Sephora will set you back $62, and a Tom Ford fragrance another $140, the beauty retailer is now offering up its goods for a tantalizingly low price — $10 a month. Yep, Sephora is getting into the subscription box business.”

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Decoded Fashion - Fashion Tech Daily -  Sephoa

Decoded Fashion - Weekly Stories - AlpStories
Image source: AlpStories, Croatia

In order to communicate its innovative approach to beauty retail, Slovenian cosmetics brand AlpStories enlisted Croatian interior design studio Brigada to create a tech-enhanced concept for its new store in Zagreb, Croatia, including an on-site robot that mixes personalised skincare products.

Situated inside the Arena Centre shopping mall, the store concept emulates its online retail model, which invites consumers to custom-create products by combining selected natural ingredients, such as vitamin-rich plant extracts sourced from the Austrian Alps. They can also design their own packaging; colour-ways, logos and a personal photo can all be added.

The co-creation happens in a customisation area stationed in the middle of the store. An AlpStories specialist provides one-to-one consultations using a skin analysis machine to determine the skin type and the combination of ingredients that will suit the customer best. Armed with that data, the personalised concoction is created using a mixing station partnered with a touchscreen digital kiosk, plus a robot inside a glass-walled studio that prepares the product.

The spatial design tempers the overall emphasis on scientific acumen with a nature-inspired aesthetic. Materials including pine wooden shelves and slate walls showcase product, while a photographic mural of a mountainous scene, referencing the product’s core ingredients, stretches across the back wall.

While some beauty brands are enhancing their selling spaces with lifestyle-focused initiatives to engage consumers, others are using high-tech concepts or science-inspired spatial design to denote industry innovation and advanced product knowledge.

Guest post Stylus.com by Samantha Fox