Beauty Store

“Subscription-based beauty sample box provider Birchbox, which helps consumers discover new products by shipping them samples by mail, today announced its plans to expand its offline retail footprint to at least two more stores in 2016. The additional retail locations will join the company’s now year-old brick-and-mortar storefront located in Soho, New York, and will be chosen following a summer “road trip” involving pop-up shops aimed at evaluating consumer demand and sales potential in the prospective cities.”

Read Article

Decoded Fashion - Fashion Tech Daily - Birchbox

“A Japanese design studio, Nendo, has designed a beauty products store where the products are displayed on a shelves which mirror the layout of a library. The result is aesthetically pleasing, with the bonus feature of being intuitive to navigate by anybody familiar with looking for books.”

Read Article

Decoded Fashion - Fashion Tech Daily - Nendo


  1. DFS Transforms JFK Retail Spaces to Further Brand Transition
    LVMH-owned luxury travel retailer DFS Group is transforming its airport retail stores across North America to more accurately reflect location sensibilities and refine the focus of each space.
  2. Amazon Launches a Luxury Beauty Store
    Amazon unveiled a new section within its giant catalog on Thursday, a Luxury Beauty Store.
  3. Instagram’s $720 Million Print Button
    If Instagram added a print button to its app, how much revenue could it generate?
  4. BaubleBar Branches Out into New Categories, Starting with Weddings
    After two years of delivering affordable, on-trend jewelry styles every week, BaubleBar has expanded its offerings with a new bridal vertical.