beauty
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“Forget bloggers, vloggers and YouTube tutorials, get your own at the Yves Saint Laurent Beauté counter with its Google Glass make-up tutorials.”

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Decoded Fashion - Fashion Tech Daily - YSL Google Glass Tutorials
2

“When Emily Weiss, founder and CEO of online beauty site Into the Gloss, decided to create a cosmetics line from scratch, she didn’t approach another company about doing a line of face creams and lip balms. She didn’t even put up an advertisement to lure buyers. She just created a new Instagram account—@glossier—and started taking notes.”

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Decoded Fashion - Fashion Tech Daily
3

“The 14-piece holiday collection launches on November 26 in the U.S., at prices ranging from $20 for an eye pencil to $70 for bronzing powder. The prices are slightly higher than usual for MAC, but that’s a result of the packaging and also Prabal’s luxury point of view. The packaging was inspired by 1920s jeweled minaudieres, and also by the art of Damien Hirst, Sylvie Fleury and Nick Knight.”

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Decoded Fashion - Fashion Tech Daily - Mac x Prabal Gurung
2

“Beauty Collection, founded in 2007, is based in Osaka. The service relies on phone bookings rather than online reservations. Rakuten launched Rakuten Salon in 2012, with an emphasis on helping customers find hair salons and book appointments via the web. The acquisition of Beauty Collection will aid Rakuten’s expansion into additional beauty services while exposing the budding service to 95 million existing Rakuten members.”

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Decoded Fashion - Weekly Story - Beauty Collection

 

4

“While the skincare products coming out of South Korea are generally high-tech, serious and sleek, with a focus on science and innovation, the color lines skew to the exceptionally cutesy. It’s an interesting juxtaposition, and one that new Korean start-up Memebox is capitalizing on.”

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Decoded Fashion - Weekly Story - Memebox

 

1

“It’s the first retailer to develop a shoppable Instagram experience in-house.”

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Decoded Fashion - Fashion Tech Daily - Marc Jacobs
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“The beauty mainstay is relaunching its site and re-evaluating how to deliver on e-commerce.”

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Decoded Fashion - Fashion Tech Daily - Avon
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“The web stood as the fastest-growing channel for cosmetic products manufacturer The Estée Lauder Cos. Inc. for the fourth quarter and full fiscal year 2014 ended June 30. In an earnings call last week, the company highlighted several aspects of its online business, including emerging foreign markets and mobile commerce, that have propelled its double-digit growth.”

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Decoded Fashion - Fashion Tech Daily - Estee Lauder
2

“According to a representative for the company, the two scents will be named No. 31 and No. 57 and will sell for $78 (50 ml) and $25 (10 ml) at all J.Crew stores and online.”

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Decoded Fashion - Fashion Tech Daily - J Crew Fragrances
3

“Sources say the company, founded in 2011 by former Saks Fifth Avenue executive Stephanie Horbaczewski, is working with bankers from Guggenheim Partners. As is often the case, the party line is that the company is interested in either raising a new round or selling the whole thing.”

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Decoded Fashion - Fashion Tech Daily - StyleHaul