“Facebook Bluetooth beacons will push offers and updating events to customers’ smartphones as soon as consumers enter a business’s door. Through a Bluetooth connection upon entering a business, participants will be welcomed by a series of updates and local events happening through Facebook at the top of their feed. Facebook has dubbed this program is known “Place Tips.””

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Decoded Fashion - Fashion Tech Daily -  Facebook x Beacon technology

“39% of shoppers have their smartphone’s Wi-Fi and Bluetooth capability switched on when they go shopping, giving retailers a huge opportunity to send them personalised offers as they come through the door, a survey by Vista Retail Support has found.”

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Decoded Fashion - Fashion Tech Daily -  Bluetooth

“We’ve grown accustomed to USB sticks in just about every shape or size, but a company called BeanBeam believes there’s a market for wearable wristband storage devices. It’s called Pinto.”

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Decoded Fashion - Fashion Tech Daily - Pinto

“They’re simply called Stickers. These bite-sized beacons come with an adhesive backing so you can slap them on whatever you want. They’re not only equipped with Bluetooth LE so they can talk to your smartphone or tablet—Estimote Stickers also come with accelerometers and temperature sensors to broaden their capabilities.”

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Decoded Fashion - Fashion Tech Daily - Estimote Stickers

Decoded Fashion - Fashion Tech Daily


1. Mulberry CEO Resigns

Bruno Guillon steps down as CEO of luxury brand Mulberry.

2.Chinese Internet: Mobile Wars

“China’s internet conglomerates are the largest private companies in the country by market capitalisation.” Inefficiencies in the Chinese state sector and the arrival of the mobile internet have created opportunities for internet and tech companies.

3.PayPal’s CTO On The Bumpy Road To A Comeback

James Barrese, CTO of PayPal, speaks about his decision to use disruptive technology.

4. WiFi-Enabled Onesie Is A Walking Music Library

The so-called BB.Suit features built-in WiFi, GPS, Bluetooth and NFC.


  1. This Bluetooth Ring Is Like a Magic Wand on Your Finger
    We’ve seen interactive rings that receive alerts from your smartphone and even rings that will give you the current time in a unique way, but a new ring leapfrogs the rest by acting as a full-on control mechanism.
  2. Digital Innovation: Next Big Thing in Retail?
    Department store chain John Lewis is backing a Silicon Roundabout-style technology incubator – to be called “JLab” – to develop the next big thing for its stores.
  3.  Kickstarter Hits $1 Billion in Donations
    Kickstarter has been used to raise money for everything from a Zach Braff film to smart light bulbs. How much money? More than $1 billion, the company announced on Monday.
  4. App System Turns a Phone Into a Fetal Monitor
    For years, pregnant moms have pumped music into the womb with headphones. Now parents are piping sounds from the inside out.