burberry

This year could not have started better for Lyst, the London born eCommerce platform! Today, the company announced a $14 million dollar investment, led by Balderton Capital, one the largest venture capital firms in Europe.

Lyst works with some of the world’s leading brands such as Saks, Burberry, J.Crew, Net-A-Porter and Balenciaga In order to provide consumers a more personalized approach to the latest trends.

In 2013, the business grew over 400%. Lyst currently generates over $60 million annually in sales due to its 2 million monthly users and it is backed by a range of investors including  Accel Partners (Facebook, Spotify), DFJ (Skype, Hotmail) as well as the teams behind Oscar de la Renta and Tory Burch.

The investment led by Balderton, a company which had previously invested in YOOX, will enable Lyst to grow and position themselves as an e-commerce leader in the fashion space. “We’re thrilled to have Balderton join us on our journey.” stated

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Chris Morton, Lyst CEO and cofounder. “2013 was an amazing year for us, particularly as we launched fashion’s first universal shopping cart, which is revolutionizing the space by enabling shoppers to check out from multiple brands and stores in a single step on site.”

Lyst’s main focus will be internationalization and hiring new talent throughout New York and London.

The company, which launched in 2010, has now raised over $20 million.  In 2013, Lyst was recognized by the British Government as one of the fastest growing companies in the UK. It has also won the TechCrunch top award for the leading European startup in Fashion, Art or Music.

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

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Burberry's Regent St Store

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