CES

Decoded Fashion - Weekly Stories - CES 2016 Trends
Image source: The Associated Press

The new year ushers in a whole host of tech innovations, and the Consumer Electronics Show in Las Vegas last week offered up a slew of exciting projects that could change the shape of fashion and retail as we know it. As smartwatches grow smarter and the humble mirror gets an overhaul, we round up some of the most exciting trends from CES 2016.

Smartwatches

Unsurprisingly, smartwatches were one of the biggest trends at this year’s CES. While many brands made the fatal error of producing smartwatches with no aesthetic appeal, some managed to get it right.

  • Samsung announced two new versions of its Gear S2 Classic watch, in both platinum and 18k rose-gold finishes, adding a new, luxurious feel that will certainly attract fashion-conscious buyers. Due for release next month, the new Gear S2 also boasts NFC technology suitable for Samsung Pay.
  • Fossil’s new Q54 Pilot watch also adopts a ‘traditional’ watch appearance, making it look less intimidating and more stylish. Inspired by vintage aviation design, the Q54 Pilot may look like a smart analogue watch, but it packs a punch with an array of features powered by Intel Innovation connectivity.

Fitness Tech

In an increasingly health-conscious society (partly fuelled by the abundance of wellness-focused apps), fitness tech was another key trend.

  • One product generating a lot of buzz was Under Armour’s HealthBox, which incorporates three devices – a fitness band, wi-fi-enabled scales and a heart-rate monitor – into one kit, retailing at $400. It’s a bold move for the fitness brand, which, up until now, has only produced sportswear and footwear.
  • Meanwhile, Fitbit’s new watch, the Fitbit Blaze, was presented as a new rival to the Apple Watch. With its five-day battery life, three exercise-specific modes and a built-in library of workouts, the Blaze seems the obvious choice for those seeking to get the most out of a fitness tracker.

Magic Mirrors

We’ve seen tech-enabled mirrors before, but with more of them on display at CES, many retailers may now be reconsidering their worth.

  • The Memoni Memory Mirror – which has been trialled for over a year – uses Intel RealSense technology to allow users to try on and change the colour of clothing without actually going into the fitting room.
  • Elsewhere, the ModiFace Mirror enables users to try on an array of cosmetics and experiment with new beauty looks by simply taking a photo of themselves, with no actual make-up required. ModiFace’s existing clients include L’Oreal, so we predict it’s only a matter of time before the ModiFace mirror hits the big-name beauty counters.

Redefining Retail

From extensive displays of contactless-payment-enabled devices to MasterCard’s presentation of e-commerce start-ups, there were plenty of retail innovations at CES this year. The most interesting products on offer, however, were those clever projects that aimed to enhance the existing bricks-and-mortar experience, rather than just add to it or change it entirely.

  • One such example is ZipLine, which aims to tackle one of the consumer’s biggest nightmares: queuing. ZipLine’s technology uses in-store infrared body-heat sensors and a dedicated app to enable smartphone users to find out how many people are in a particular queue, and how quickly that line is moving. This alleviates shopping stress by enabling users to head for the fastest-moving queue.

Reported by Grace Howard

Decoded Fashion - Weekly Stories - UV Patch
Image source: L’Oréal

French beauty giant L’Oréal has developed a smart skin patch that monitors exposure to ultraviolet rays. The innovative beauty solution was unveiled at consumer technology show CES in Las Vegas this week.

My UV Patch is transparent, flexible, and thinner than a plaster. The stick-on wearable is infused with photosensitive blue dye that changes colour when exposed to UV rays. Wearers can then take a photo of the patch and upload it to an app for a full assessment.

The patch lasts for up to five days and can be worn anywhere on the body that’s exposed to the sun, making it ideal for use on vacations. Developed by L’Oréal’s US-based technology incubator, My UV Patch will launch under its sensitive skin brand La Roche Posay later this year, and will be available in 16 countries.

Generating much buzz at CES, it’s also worth looking back at recent developments in the suncare market – notably Spinali Design’s tech-enabled bikini. The launch of My UV Patch also confirms the trend towards more holistic, hassle-free ways of protecting the skin from the sun.

Guest post Stylus.com by Alice Leebur

Decoded Fashion - Weekly Stories - Modiface
Image source: PSFK

US virtual technologist ModiFace has unveiled an augmented reality mirror at this year’s CES (Consumer Electronics Show) in Las Vegas. The touchscreen mirror simulates the effects of make-up, skincare, teeth whitening and anti-ageing products in high definition for a more realistic try-before-you-buy shopping experience.

An updated version of its 2014 concept the mirror uses advanced tracking technology to capture consumers’ facial features in 3D in real-time – allowing them to virtually try on cosmetics by selecting shades from a sidebar menu, or simply changing their facial expression. For example, they can change their lipstick just by puckering their mouth, or try a different eyeshadow by raising their brows.

The mirror can also stream live video tutorials, allowing users to follow step-by-step make-up tips – potentially allowing brands to broadcast from the shop floor itself.

he technology is immediately available for retailers to use in-store as well as on mobile apps. Brands already signed up to collaborate on the project include French beauty giant L’Oreal, Irish pharmaceutical company Allergan, and US beauty brand Jane Iredale.

Guest post Stylus.com by Marta PodeszwaKatie Baron

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“Don’t hold your breath for any completely brand new technologies coming out of the International Consumer Electronics Show this year, as the focus among the 3,500 vendors will be more on improving—and adding excitement to—ideas already out in the marketplace.

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Decoded Fashion - Fashion Tech Daily - CES 2015

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