christian louboutin

Decoded Fashion - Weekly Stories - Louboutinize
Image source: Christian Louboutin

French luxury footwear label Christian Louboutin is bringing its famously glamorous ethos direct to social media with the launch of a free smartphone app that adds Louboutin-inspired filters to user’s images before sharing them on social media. Dubbed Louboutinize, the app (developed in-house) works in a similar way to popular photo-sharing platform Instagram, which now has more than 300 million users worldwide.

Users can take photographs directly in-app, or select an existing image from their smartphone library, and apply one of three filters conceived to denote the brand’s aesthetic. ‘Rouge’ adds a red tint in a nod to the signature red soles of Louboutin shoes, while a whimsical ‘Legs’ filter superimposes a pair of pins over the image, such as a burlesque dancer, a circus performer or an equestrian. Finally, ‘Crystallise’ imbues the photo with a slightly warped, cut-glass effect to “add sparkle”.

Post-editing, users can press a lighting bolt icon at the bottom of the screen to share the image directly to social media networks Twitter, Facebook and Instagram, accompanied by the automatically generated hashtag #Louboutinize, plus the name of the filter used. Before sharing, users can also press a question mark icon for further information on the inspiration behind each filter.

Additional filters, including one devised specifically for men, will be revealed in September 2015.

Louboutin isn’t the only brand issuing its own filters. At German designer Karl Lagerfeld’s concept store in Amsterdam, the changing rooms are equipped with touchscreen photo booths that let shoppers snap their outfits, apply ‘Karl-inspired’ filters and share via social media or e-mail.

Guest post by Samantha Fox & Katie Baron


“File this under “Things You Didn’t Know You Needed”: Christian Louboutin has put out a photo-filtering app. If VSCO or Instagram’s photo-editing capabilities weren’t hacking it for you, let us introduce you to “Louboutinize.””

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Decoded Fashion - Fashion Tech Daily - Christian Louboutin

“Christian Louboutin is turning to its fiercely active social following — 3.5 million fans on Instagram alone — to help populate its Web site. With the help of Olapic, the three-year-old tech startup that helps brands use images and videos from social media to boost sales, Louboutin will unveil its first user-generated gallery online, #LouboutinWorld.”

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Decoded Fashion - Fashion Tech Daily - Christian Louboutin #Louboutinworld

“Louis Vuitton’s new The Icon And The Iconoclasts project will also see Cindy Sherman, Marc Newson and Rei Kawakubo make over the brand’s iconic monogram.”

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Decoded Fashion - Fashion Tech Daily - Louis Vuitton x Louboutin


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