coco rocha

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  1. Coco Rocha Joins PC MAg as Contributing Editor 
    Model Coco Rocha has always been involved in the tech world and now, she has taken it one step further by actually researching and writing about it.
  2. With Over 12M Users, Wish.com Hopes its AdWords for Shopping will Stick
    The wishlist-making app called Wish has been technologically optimized by ContextLogic by adding ads to the app.
  3. CrowdOptic and L’oreal to Roll Out Huge Augmented Reality Demo
    San Francisco startup, CrowdOptic and beauty brand, L’oreal have teamed up to give the audience of the Luminato Festival a virtual gallery.
  4. Fashion Trucks Cruising Maryland for Customers
    It’s called FashN Stop and it drives around Maryland in search of customers. This truck, sells women’s clothing at a reasonable price.

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Last night, Zac Posen showed his Fall 2013 collection at the Plaza—we only wish it was digital too!

He took some new direction than his past seasons, which are traditionally full of evening gowns. Style.com noted that “Posen focused less on evening gowns with his famous anatomical seaming than he usually does on the runway, favoring evening separates and a surprising number of pants, but the clothes were nonetheless loaded up with detail: soutache embroidery, origami draping and folds.”

We like the change, though, and hope thats a sign of new things to come for his brand, including dipping into more tech. He’ll be launching a more affordable line, Zac Zac Posen, and we want to see it sell online. What do you think? Hear more when he talks with WIRED’s Editor-in-Chief Scott Dadich—register now. And check out all the looks, including Coco Rocha’s closing number, on Style.com here.

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How Media Outlets Are Using Vine to Deliver The News
Vine, a mobile video-sharing service, is looking to revolutionize news distribution and consumption. Business Insider has more.

See The Top Editor Picks From Saturday’s Shows
Get excited! The Cut covers Alexander Wang, fur and leather at Altuzarra, and some very glitzy sheer dresses at Christian Siriano.

Three Great Instagram Tips from Model Coco Rocha
Coco Rocha shares her Instagram tips with PC Magazine for those who feel more comfortable behind the camera than in front of it.

coco social media

Coco Rocha is a role model for social media, but also a teacher, leading classes on social media best practices for other fashion models. She shares her top three tips with us, lessons that work for tech founders, fashion designers, retailers and individuals who love and work with style, fashion and e-commerce.

  1. Don’t have just anyone run your social media. I think it’s insane when brands or celebrities relegate their social media to an intern or someone who does not know them well. Personally, even though I have a great PR team, no one except my husband and I touch any of my 10 social media accounts. It’s a lot of work, but I know that my brand, my image and my voice are authentic to me.
  2. Be consistent. Your audience wants to hear from you regularly but not too regularly. Don’t over share. People have no problem clicking “unfollow” if they feel you’re over saturating their feed. For 3 years now, I have seen people use Tumblr the way they should be using Pinterest. I also see people copying content far too much. Be original and invent content, don’t just copy and paste it.
  3. If you’re going to post pictures, be really selective about it. If I’m capturing a sunset I’ll take at least 10 pictures, I’ll then filter them using other apps, enhance them, then I really pick the best image of perhaps 30. No one wants to follow someone who does not take pride in composing an aesthetically beautiful picture. No random snap shots–treat every upload as if it was a work of art.

Coco will be speaking on the future of fashion and technology at Decoded Fashion Forum on Feb. 14. Read her thoughts on social media here, and follow her on Twitter @cocorocha.