combat gentlemen

weekly

SXSW Interactive is almost here! In the run-up for the festival on March 13-17, it’s time to take a moment to sign up for our special events, featuring new hot startups as well as established brands. And most involve a cocktail or two.

Decoded Fashion hits SXSW this year with the goal to bring the tech networking experience back to face-to-face interaction. Our Mentorship Hub, supported by Simon and Swarovski, will bring together industry gamechangers and those just starting out in 10-minute mentorship meetings.

And if you meet 10 rising stars in the Fashion + Tech space, register to attend the event on Friday presenting the winners of Simon’s startup competition, followed by Decoded Fashion’s Networking Party. Our global #DFMeetup series lands in Austin to help you mingle with the biggest names in fashion & Tech.

Saturday is content day – with five sessions to pick from at the JW Marriott Hotel. We’ll start the day talking about disruption in brands with HFarm, one the largest startup incubators in Europe, John Lewis, a retailer innovating through R&D, hacks and startup collaboration and our own Liz Bacelar, creator of the world’s first fashion hackathon. Also, don’t miss the ‘Meet the New Retail Disruptors’ showcase at 2pm, discussing the most innovative tech in retail – what matters and what doesn’t.

After all that mingling you might be ready for a digital detox. On Sunday, March 15, the suited and booted guys over at menswear start-up Combatant Gentlemen will be around to show you their innovative design-to-delivery model firsthand – along with a complementary massage.

On Monday, March 16 at 2pm, Cortexica, an industry leader in image recognition and Visual Search Technology, will be on hand to demonstrate their algorithmic findSimilar™ technology – and explain why it’s set to change the future of shopping. To end the day on the more style-focussed end of the spectrum is globally feted jewellery designer Kendra Scott, will be showcasing her new jewellery collection on a living garden wall at 5pm.

Full details of Decoded Fashion’s SXSW activities can be found here.

Reported by Claire Healy

Image: SXSW 2014