Cuff

Kovert

Decoded Fashion hits SXSW Interactive on March 13-17 – in the run-up, we’ll be posting content that gives you a sneak peek of what to expect: including panel sessions, special events and the return of our Mentorship Hub.

Decoded Fashion’s Fashion Hacked Exhibit at SXSW Interactive will showcase the most exciting wearables and design concepts set to hack your world in 2015. As this year’s exhibitors demonstrate, the burgeoning trend for fashion-first wearables – with uncomplicated claims to functionality – shows no sign of slowing. After watches and fitness trackers, here’s the best of the rest at our exhibition: combining looking good and feeling good like never before.

Kovert

A Decoded Fashion favourite for a while now, Kovert Designs is the Kate Unsworth-founded design house that wants you to put down your technology and concentrate on other things. No, really – their new Altruis range aims to make social media less obtrusive by subtly filtering notifications into super stylish bracelets, rings and necklaces.

Stellé Audio

The perfect union of sound and style, Stellé Audio’s Mini-Clutch Speaker is boldly going where no wearable accessory has really gone before – handbags. It’s a Bluetooth-enabled speaker, speakerphone and clutch all-in-one: perfect for carrying your on-the-go essentials, making hands-free phone calls and having impromptu parties.

Thinx

We love a brand that uses technological innovation to do social good, and Thinx is the latest startup that aims to do just that. For every pair sold of this smart underwear – that endures over time through anti-microbial, moisture-wicking and stain resistant layers – a girl in the developing world will be provided with seven washable, reusable cloth pads that help her stay in school.

Kapture Audio

Perfect for musicians, mums, or just friends catching up over drinks, Kapture is the wristband that saves the audible moments around you with a single tap. It even captures audio snippets after the fact – so the moment isn’t interrupted.

Cuff

Cuff is the most desirable-looking smart accessories line on the market right now, tapping into an authentic, boho aesthetic without sacrificing on tech functionality. There’s a style for everyone and every need: whether you want to track your activity, never miss a call or text again, or even, in a unique offering, feel safe in the city with a built-in safety tracker in case of emergency.

Full details of Decoded Fashion’s SXSW activities can be found here.

Reported by Claire Healy

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“Following on the heels of Swarovski’s partnership with activity tracker startup Misfit, the jewelry company Richline Group has inked a deal with a San Francisco-based wearables company, Cuff, to incorporate the startup’s hardware and accompanying software into its products.”

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Decoded Fashion - Fashion Tech Daily - Cuff
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“The runners-up included Jon Lou, who designed a leather handbag that charges your smartphone; Kovert Designs, a self-described “New Age design house” that inserted “smart stones” into special jewelry that notifies you when someone is calling; Machina, maker of a hoodie that allows you to listen to your music without headphones; and Viawear for its leather wrap bracelet that vibrates when your phone rings. Whether it’s rings, bracelets, bags, or jackets, each of these products shares a common goal: helping a technologically overloaded world unplug.

There were a few compelling ideas presented, but Cuff, the winner of the competition, offered a unique purpose with its alert system.”

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Decoded Fashion - Fashion Tech Daily - Cuff Wearables

Decoded Fashion - Weekly Stories - Beautiful Function Wearables Competition Finalists

Tomorrow, on November 18, the worlds of fashion, retail, and tech will join forces for the kick off of Decoded Fashion’s two-day New York Summit. Rebecca Minkoff, Nordstrom, Barneys, kate spade, Google, Style.com, and more will meet to discuss wearable tech challenges and the latest ideas around retail innovation.

One of the highlights of the summit will be the finals of the Beautiful Function wearables competition, which aims to identify the most consumer-friendly and beautiful wearable device launched this year. Five finalist startups, chosen because of the striking design and functionality of their wearable, will pitch live on stage to a panel of industry leaders on November 18. All finalists’ wearables cater to the U.S. market, are ready to market today and are currently available for pre-order. The winning team will be featured on Style.com.

The finalists are:

Cuff: Cuff serves as an alert system, with the ability to track your fitness and send notifications. The interchangeable modules, called CuffLincs, connect directly to an iPhone or Android application.

Jon Lou: The 314 handbag charges your smartphone and lights up to help you find your interior items. With powerful off-the-grid energy developed at MIT, you can keep an iPhone 6 charged for one month. Made in Italy.

Kovert Designs: Kovert’s modular collection of smart designer jewellery allows customers to insert the Altruis Stone into different ring, bracelet and necklace designs. Using their app, the user can set the smart stone to vibrate for particular notifications (filtered by key contact or keyword). Kovert will be announcing a small handful of collaboration collections with brands/designers in 2015.

Machina: A hoodie with speakers integrated into it. It allows its wearer to hear music without having to insert headphones into their ear. Music can be controlled via Bluetooth, using an iPhone, iPod or Android device.

Viawear: Tyia, Viawear’s smart bracelet, sends notifications using gentle vibrations and color. Tyia is designed to make things easier, richer, more beautiful and more focused, helping you connect with real life instead of just your digital one.

The competition judges are:

Myf Ryan, Marketing, Director UK & Europe, Westfield
Dirk Standen, Editor-in-Chief, Style.com
Olivia Kim, Director of Creative Projects, Nordstrom
Simon Collins, Dean, Parsons The New School for Design

“There is a lot of excitement, but also confusion about the possibilities for wearables and fashion today. During next week’s summit, we will reveal big players outside of everyone’s radar. We will discuss what matters in the immediate future and expose the technology that will help get us there,” said Liz Bacelar, founder and president of Decoded Fashion. “The Decoded Fashion Summit is about being ahead of the story, discarding pre-conceived notions and learning new possibilities emerging around the world.”

Decoded Fashion New York will take place on November 18-19, 2014 at Metropolitan West. The full agenda can be found here.