dandy lab
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“The Dandy Lab is the best of both worlds: men’s fashion inspired by decades past and forward-looking tech that defines the entire experience. The pop-up has wonderfully crafted collections on board, browsed by seeing and touching but also by the swiping of a touchscreen.”

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Decoded Fashion - Fashion Tech Daily - Dandy Lab
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“A ‘digical’ shop that blends cutting-edge retail technology with physical retailing is set to open this summer in London’s Spitalfields. The Dandy Lab will use smart mannequins, a virtual showroom, an interactive styling wall and a café with wireless charging points to showcase British clothing brands including Smyth & Gibson, Alfie Douglas, London Terrariums, Coeur and Foxhunt Menswear.”

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Decoded Fashion - Fashion Tech Daily -  Dandy Lab