Decoded Fashion New York

Decoded Fashion - Weekly Stories - FFANY15 Winners
Image source: Decoded Fashion

W magazine and Decoded Fashion have named the winners of their first­ever Fashion Futures Awards in the U.S, celebrating fashion, retail and tech innovators at an awards ceremony held last night at The Bowery Hotel in New York City. The event brought together fashion designers, retail brands and tech start­ups, honoring visionaries and disruptors in 10 categories, spanning mobile, e­commerce, and omnichannel.

editor-in-chief Stefano Tonchi, publisher/chief revenue officer Lucy Kriz, and Decoded Fashion founder Liz Bacelar, were joined by attendees including: Tory Burch, Steven Kolb, Rebecca Minkoff, Misha Nonoo, Thakoon, Wes Gordon, Carly Cushnie, Michelle Ochs, Adam Lippes, Dao­Yi Chow and Maxwell Osborne.

“Fashion and technology are both about the future—forecasting and influencing it as it relates to retail, designing and driving it forward when it comes to tech,” said Stefano Tonchi, editor in chief of W. “As a judge, it was refreshing to see so many inventive ideas and such an appetite for experimentation. The winners are great examples of innovative thinking at the intersection of fashion, retail and technology.”

“Each of our winners are leading the digital revolution in their own disruptive way,” said Liz Bacelar, founder of Decoded Fashion. “With W‘s support, we have brought together top design, retail and technology minds to celebrate great ideas and to encourage future collaborations.”

“It is an extraordinary time in our industry as the worlds of fashion and technology intersect,” said Tory Burch, CEO of Tory Burch. “The changing landscape brings incredible opportunities for innovation and it is exciting to think about all that lies ahead.”


A Killer Experience – ­­Most innovative way of enhancing the consumer experience
Winner: Covet Fashion

Beyond the Runway – ­Most engaging campaign launched at Fashion Week
Winner: Misha Nonoo

New e­Store on the Block – ­­Best new e­commerce launch

Real­Time Innovator ­– Best use of data and analytics for fashion and retail
Winner: Combatant Gentleman

The Big Idea ­– ­Most promising new digital fashion project
Winner: +rehabstudio

The Game Changer –­ Startup set to disrupt fashion in 2015
Winner: The RealReal

The Master of Mobile –­­ Most innovative use of mobile
Winner: Tictail

Digital Coalition ­– ­Best brand and startup collaboration
Winner: Nineteenth Amendment & Macy’s

Bytes and Bricks – ­Best omni­channel experience

Winner: Rebecca Minkoff

The Visionaries ­– ­Selected by W magazine, these two honorees are pushing boundaries in technology and fashion:
Snapchat  & Tory Burch

Judges included:

  • Rodrigo Bazan, President, Alexander Wang
  • Tory Burch, Founder, Tory Burch
  • Burak Cakmak, Dean of the School of Fashion, Parsons
  • Lisa Green, Head of Industry, Fashion & Luxury Brands, Google
  • Taylor Greene, Partner, Lerer Hippeau Ventures
  • Steven Kolb, President and Chief Executive Officer, CFDA
  • Leandre Medine, author and fashion blogger, Man Repeller
  • Brian Philips, President & Chief Executive, Black Frame
  • Fred Santarpia, Chief Digital Officer, Condé Nast
  • Joshua Schulman, President, Bergdorf Goodman
  • Kirstine Stewart, Vice President, North American Media Partnerships, Twitter
  • Dirk Standen, Editor-in-Chief, 23 Stories
  • Stefano Tonchi, Editor-in-Chief,  W Magazine

The awards followed Decoded Fashion’s New York Summit. For further information on how to get involved next year, please email

Reported by Grace Howard

Decoded Fashion - Weekly Stories

To look at the messenger bag, hoody and that gingham shirt of the average start-up worker, Silicon Valley really has valued function over fashion over the years. Not so, these days- 2014 has seen style and tech fused like never before, as digital stalwarts from Apple to Intel race to collaborate with the fashion world’s brightest. And, with NY-based firm CB Insights tracking a massive $1.4 billion of investment into wearable start-ups over the past 5 years – around $500 million of which was doled out in 2014 – the rest of this year and beyond is shaping up to be a retail landscape game changer.

So who are the need-to-know pioneers on the fashion x tech frontier? The Apple Watch, revealed last month, has set the bar high for covetable wearables. Smaller start-ups looking to move into the business of fashion, though, should be taking notes from more than just its high-tech specs and sleek personalisation – perhaps most savvy was the way it was rolled out. The Cupertino launch capitalised on the energy of NYFW – even convincing big fashion names like Natalie Massanet to skip the shows altogether to get a sneak peek – and later hosted a Colette takeover, attended by Karl and Anna, on the penultimate day of Paris Fashion Week. Elsewhere on the wearable scene, Intel and Opening Ceremony’s MICA – short for My Intelligent Communication Accessory – will launch this winter. The bracelet fuses luxury semi-precious stones with a 1.6-inch sapphire touch screen, but you’ll have to wait until December to find out what exactly its “communication capabilities” are.

With bold statements from fashion and tech’s biggest fish, the fear might set in as to whether smaller start-ups can break into the market in 2015. As our NYC global summit will demonstrate on November 18-19, the opportunities in wearables for retailers are huge – and far more tangible than you might first suppose. Industry movers and shakers who will be speaking on wearable innovations over the weekend include Lauren Sherman (editor and strategist at Fashionista), Matthew Woolsey (EVP of Digital at Barneys) and Amy Puliafito of wearable computing company Misfit. The latter company, specializing in stylish fitness and sleep monitors, combines affordability and style with every design: a combination that, though worlds away from the luxury vibe of more news-worthy designs of late, looks ahead to just how wearable wearable tech will be in 2015.

Reported by Claire Healy

Decoded Fashion New York will take place on November 18-19, 2014 at Metropolitan West. The full agenda can be found here.